BOB ENGLISH is the newest member of Definition 6, that cool agency that does unified marketing…you know, the one where FRANK RADICE is. Bob is going to run the motion design group, which is the perfect thing for a pro who has 30 years of design and creative under his belt with such companies as NBC, NatGeo, Discovery, CBS, PBS, Food…well, you get the idea. Or you can click to see his work at Bobenglish.tv
THE WORD FROM PROMAX
Hi Well Dunne readers, I’m your intrepid guest blogger RAY ECKE coming to you live from the 2011 PromaxBDA Conference at the New York Hilton in midtown Manhattan. Over the next three days I plan to fill you in on the comings and goings, the sessions, the parties, the networking chit-chat of this must-attend show for network promotion and branding industry.
As expected, the larger-than-expected crowd was bustling with energy, with hip attendees sporting their latest iPhones and iPads (Does anyone here use a PC?).
Things got off to heady start with the Media Leaders Summit moderated by ad executive/TV host DONNY DEUTSCH who interviewed heavyweights ED CARROLL, COO, Rainbow Entertainment Services; BOB DEBITETTO, President & GM of A&E and BIO Channel; CHRIS MCCUMBER, Co-President USA Network; MICHAEL SMITH, GM of Cooking Channel, and MATT STRAUSS, SVP & GM of Comcast Interactive Media.
The session focused on each network challenges in building an identifiable brand in today’s crowded-multi-screen media landscape. The key all agreed was about developing content people want to see and build on it, such as USA Network has with “Monk” and “ Burn Notice” and AMC with “Mad Med” and “Breaking Bad.”
Following an inspired talk with artist SPENCER TUNICK; attendees packed inside the Grand Ballroom for the keynote with former Vice President and Current TV Chairman & Co-Founder AL GORE. His message was simple America’s creativity is a powerful force around the world. “Creativity is in America’s DNA.”
Tonight’s parties include the design studio Loyalkaspar, who recently did the rebrand for Current TV and are celebrating their 8th year in business, plus the official Promax BDA soiree at the Intrepid Air & Sea Museum.
It’s time for beer and battle stations.
Photos and more fun tomorrow!
Think About This: “Celebrate what you want to see more of.” ~ Tom Peters