Tagged with " Mike Benson"
The one and only RAY ECKE, who is a PR man deluxe and writes so well, he writes for us. This is his take on the first two days of PROMAX NYC. You know, Big Kids PROAX. So thrilled he was able to catch up with CHRIS SLOAN and MIKE BENSON.
PromaxBDA 2018: New York – Reporter’s Notebook
By Ray Ecke, Well Dunne Talent correspondent
“Man that is a long line,” said one PromaxBDA attendee as the escalator delivered him to the 2nd floor of the New York Hilton and greeted him with a registration line that snaked seemingly the length of an entire city block.
Yes, lines suck, but the sessions and all around good vibes present here would made it all worth the wait.
Scott Rogowsky, the comic and host and creator of the groundbreaking mobile app game show HQ Trivia, began day one with a quick game of trivia and joked about how the Grand Ballroom here also the site of the Trump campaign’s victory party in 2016 and that we had to work hard to exercise those demons.
From there he introduced Dawn Ostroff, President of Conde Nast Entertainment for an in-depth talk about the state of the TV in the age OTTs like Netflix, YouTube, Hulu growing in dominance. She noted that while content is “queen” that good content not only makes an impact but also is memorable as evidenced by Architectural Digest Open House video series featuring DJ/Producer Zedd that not only got 14 million views but informal market research (she asked her kids) they not saw it but registered the magazine brand behind it.
From there, Ad Age Magazine’s media reporter Jeanine Poggi interviewed Angela Courtin, Global Head of Marketing, YouTube & Originals, followed by Mike Benson, Head of Marketing, Amazon Studios.
Benson, a former marketing executive for ABC, noted how interesting it was for him to be in the audience for the recent Upfronts as a media buyer rather than on stage presenting. “Linear TV still works,” Benson said noting that Amazon bought a Super Bowl ad for the first time to promote the upcoming series Jack Ryan, “but we need to figure out how to better use it.”
The highlight of the day was the conversation with actress Laura Dern and Me Too movement founder Tarana Burke, moderated by ABC’s 20/20 co-anchor Amy Robach.
“We slowly shift culture by shifting our narrative,” said Me Too founder Tarana Burke. “Entertainment industry folks are at the forefront of that.”
“It’s a much larger issue that we all need to consider for the next generation,” Dern added.
Second day of PromaxBDA is always my favorite: everyone is settled in and acclimating to the pace, which for sessions at Promax this year has taken on more of a TED-like vibe with 3 mini sessions totaling 90 minutes wrapped under a unifying theme. Plus, Wednesday is always party night for attendees, with shindigs hosted by numerous Promax mainstays such as Stephen Arnold Music, Videohelper and IKA Collective.
One of the more effecting sessions was “Be The Change: Using Your Platform For Social Good” that featured Chris Sloan, Owner/President of 2C Creative; Lara Richardson, Group EVP, Discovery and Science Channel; and Kim Rosenbaum, EVP, Marketing and Chief Creative Officer, Nickelodeon Group.
Sloan, who is also Co-founder of Caleb & Calder Sloan’s Awesome Foundation, the non-profit he founded to honor his late son whose fundraisers and community outreach efforts have benefitted Lehrman Community Day School, Miami Children’s Museum, Centro Mater Child Care Services, #HashtagLunchBag, Operation Puerto Rico Care-Lift, Operation Puerto Rico Gift-Lift and others. Sloan highlighted the work the organization did bringing meals to Puerto Rico’s hurricane victim.
He’s also supporting Operation Backpack, which under the guidance of Rachel Weinstein, VP, Communications & External Relations, was enlisting help from PromaxBDA attendees to fill backpacks with school supplies for thousands of New York City’s homeless children. Weinstein told me she was deeply affected when she noticed many New York City school kids were heading to school without a backpack because they couldn’t afford one, or the school supplies to go inside it. She vowed then to make a difference, and she certainly has. For more information go to www.OperationBackpackNYC.org.
Of course one of the must-see’s was Lee Hunt’s Best Practice’s 2018, which focused media consolidation and the continued trend toward network’s creating their OTT apps and how their promo breaks directed viewers toward these emerging viewing platforms. His complete findings are available at http://leehunt.com/articles/LeeHunt_BestPractices2018_video.pdf.
As for the parties, Stephen Arnold Music’s rooftop soiree was a lot of fun with the music company of course giving away one of its prized guitars. Hanging out was Grammy-winning engineer Juan Cristobal Losada, whose credits include Santana, Jon Secada and Shakira among many others.
The picture is Noelle Alains, Tinsley Bone and Chad Cook of Stephen Arnold Music with lucky winner of their psychedelic guitar.
Think About This: “Great things are not accomplished by those who yield to trends and fads and popular opinion.” ~ Jack Kerouac
MIKE BENSON, Head of Marketing for Amazon Studios, has got one hot, hot, hot promo for the upcoming Amazon Prime Original Series, Tom Clancy’s Jack Ryan. It’s 60 seconds and it’s going to run in the SuperBowl. Yep, a full minute in THE game. Starring ‘you loved him on The Office’ John Krasinski in the lead role with New Orleans’ Wendell Pierce as well. The series doesn’t hit our screens until August 31, so this is a total tease. Yes, Benson is still doing kick-it work and the spot seems destined for a “best Super Bowl spots’ perch. Well Dunne! Mike and crew.
What? Hard to get hold of? Moi? Yes, but that’s what happens when one shoots a TV pilot. Details, in all their adorableness, to come. I’ll get back to everybody….be cool.
Job Alert – Promotion Manager WKMG Orlando
WKMG News 6, the CBS Affiliate in Orlando, FL is looking for a highly motivated, seasoned, creative professional to join our team as Promotion Manager. The qualified candidate is creative, strategic, innovative and able to create strong messages on all platforms that capture audiences and move them to act. The candidate will work closely with the Creative Services Director to develop and execute marketing strategies for the station and lead a team of producers in creating quality promos that further the brand and drive ratings. The manager will also conceptualize, write and edit high-end campaigns for news, promotion and community service projects.
Qualifications: * Work closely with Creative Services Director
*Conceptualize, write, direct talent, edit and produce targeted campaigns that address WKMG’s promotional needs.
* Identify and implement promotional strategies to increase ratings, awareness and revenue on all platforms.
*Supervise and assist producers in shooting and editing brand and topical promotion to increase shooting/lighting
techniques, editing skills, after effects skills and production values.
* Create schedules for creative team and assist in producer reviews.
*Interpret research and data into actionable marketing tactics.
*Ability to work flexible hours including nights, weekends and holidays
*Reports to Creative Services/Marketing Director
Requirements: *A minimum of five years in advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management or marketing/ digital/ advertising agency.
*Creative chops to cut through the clutter, grab viewer’s attention and motivate tune-in through compelling copy and clear vision.
*Must have experience in producing top rate projects from conception through completion.
*Excellent oral and written communication skills
*Must be a highly organized, detail oriented problem solver with the ability to find solutions in rapidly changing environments.
*Self-motivated with ability to work in fast paced environment with daily deadlines and changing priorities.
*Highly experienced in directing talent, camera and lighting crews.
*Strong cinema and/or ENG camera skills with attention to technical detail.
*Strong non-linear editing, photo shop and after effects skills.
*Ability to elevate the quality and direction of a producer’s work.
* Possess and maintains a valid driver’s license with a driving record acceptable to the
*Must be able to submit a reel with work exhibiting these skills.
*SPECIFIC KNOWLEDGE, SKILLS AND ABILITIES:
Adobe CC (Premiere Pro, After Effects, Photoshop, Illustrator) are essential
Send resume or Email to: Creative Services Director, email@example.com
No Phone Calls Please Note: Any offer of employment is conditional on successful completion of pre-employment background checks, including drug screen, required reference checks and educational degree verification.
Think About This: “If one suffers, we all suffer. Togetherness is strength. Courage.” ~ Jean Bernard Aristide
Talk about a man who won the jackpot: Talent, check. Looks, check. Personality, check, Million watt smile, check. And now amazing new job. MIKE BENSON is checking in as the new Head of Advertising for Original Series at Amazon, working from their Santa Monica offices. And we all know how aggressive Amazon is being getting original product made. Now they have a dynamite guy to promote it. Watch out…sounds like a winning combo. He brings station-side promo experience to the new job, including being CSD at WCCO in Minneapolis as well as Director of Communications for KCBS. He jumped to be SVP of Promotion and program Planning for VH1 in NYC followed by being EVP of Marketing for ABC Television Group. Along the way he taught at Boston U and served as PROMAX Chairman. Most recently he was CCO at Time Warner and was doing his own thing as President of Hurryback Holdings. Can’t wait to see what excitement Mike brings to the new Amazon offerings. Well Dunne! Mr. Benson.
Think About This: “As we look ahead into the next century, leaders will be those who empower others.” ~ Bill Gates
Copyright 2015 © Kate Bacon / Well Dunne! Talent
SUSANNE McAVOY got a fab promotion! She’s now EVP of Marketing for Crown Media Holdings, which is the legal and fancy way to say Hallmark Channel and Hallmark Movie Channel. She’s in the NYC office, not the LA one. The Vanderbilt grad has been doing Ad Sales Marketing for Hallmark as well as Bravo. Great way to kick off the year. Well Dunne! Susanne.
The newest Starz team member is THEANO APAOSTOLOU, taking over as SVP of Corporate Communications and Programming Publicity. Theano is the new TOM SOUTHWICK, who is now enjoying retirement. He’ll be making the switch from being SVP of Publicity, Talent Relations and Promotional Events for AMC. She’s definitely in line for a big Well Dunne!
Pop the cork on the bubbly…former ABC Net Creative honcho, PROMAX board member and great looking guy MIKE BENSON is engaged. Best wishes to the lucky groom and his bride-to-be, All My Children actress Rebecca Budig.
Job Alert ~ Sr. Writer Producer is open in Tampa at ABC affil WFTS. Come on, who doesn’t want to work for a great CSD like DENNIS ELSBURY or live in the land of palms and fresh seafood?
Job Alert ~ Speaking of fresh seafood and great CSD’s…KYLE CLAUDE is on the hunt for a Promotions Manager down in Mobile at his FOX affil right on the Gulf.
NATPE is just around the corner. Anybody with NATPE info, news or even questions, please let me know.
Think About This: "Here is the test to find whether your mission on earth is finished. If you’re alive, it isn’t." ~ Richard Bach