Imagine a think tank that combines leading research and marketing minds…growing ideas that could one day make fabulous films. It’s happening. Make note of The Engine Room, the Hollywood marriage of SE/ASI (research) and NEIL GOETZ (marketing). Neil is the Founder and Executive Creative Director. “The Engine Room’s philosophy is that every project needs a clear and viable marketing strategy at the outset in order to succeed with trailers, TV spots, promos, print and digital media content.” Absolutely. Neil knows of what he speaks, having been Senior VP of Worldwide Marketing for Sony Pictures Entertainment as well as working in markting for mOcean and Craig Murray Productions. And yes, this can and should apply to news operations. Big Well Dunne! Neil.
Think About This: "Isis isn’t going to kill Americans, diabetes will kill Americans. If Isis were a real threat, it would have opened a chain of donut shops here." ~ Comedian at Al Smith Dinner
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