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Tagged with " Promo Cowboy"

March 13, 2017

Mar 12, 2017 by     Comments Off on March 13, 2017    Posted under: Featured

So many people written about here on the Well Dunne! blog are Promo Cowboys, the name BARRY FITZSIMMONS tabbed for creatives who switch markets in order to spin their marketing magic.  Every now and then, there’s a very notable exception to that rule. Someone who grabs the golden ring and finds a great job with the right people; matching ideas about how business should be. One of those golden ring people is SHELLY SMITH LESLIE, who, come this June 2, will celebrate 30 years with Capital Broadcasting Company, the owners of WRAL in Raleigh. For the last 25 years, Shelly has been part and then leader of the people who make WRAL one of the most successful stations in the country – the marketing folks. And now, in honor of the success and longevity Shelly has achieved, she will be stepping up to a new title and new duties – General Manager of Audience Development. It’s a new division for Capital, one in which Shelly will be identifying  new audiences for new platforms, expanding their video digital footprint and, of course, putting some green in the bank. VERY exciting. I talk to nearly everybody over the course of a year, and Shelly has the unique distinction of being the happiest person in the biz. The first time we talked, that’s the impression she left…lucky and a lady who, indeed, got the gold ring. It’s been a very good couple of months for the avid bicycler. This is the cherry on the whipped cream on the cupcake called Capital. The biggest Well Dunne! coming to you Shelly.


Job Alert – Creative Services Director WRAL Raleigh

(Note: Shelly birthed this baby 25 years ago, so anybody applying better be ready to be The Best)


Think About This: “I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”  ~  Steve Jobs


Copyright 2017 / WellDunne-KateBacon

November 7, 2016

Nov 6, 2016 by     Comments Off on November 7, 2016    Posted under: Featured

Adventuresome, confident and adaptable – all hallmarks of those who, as BARRY FITZSIMMONS has dubbed, are Promo Cowboys – those who venture forth, town to town, to do creative work. Unlike some career choices, TV marketing doesn’t offer a career path that generally allows upward mobility without changing locations. But for those who love what they do, jumping into a new market…a new city…learning about different people and yourself at the same time. It’s all exhilarating. SYDNEY RUBIN is about to venture forth and embrace Seattle, where she’ll be News Brand Manager for Tribune’s Fox affil KCPQ. She’ll be working with Director of Marketing and Creative Services, BRETT AYRES as well as GM PAM PIERSON, who has a background in markting. It’s gonna be a lot of fun…and Seattle is going to see some amazing work thanks to Ms. Syd. And yes, she’ll still be available for Topical Boot Camps! It’s all good. And she’s the best. Heartfelt Well Dunne! Syd!


Job Alert – Sr Director of Creative Services WETA Washington DC


Exciting weekend for promo pro NIKI HOPKINS, who has done work for KTVT and Daystar TV…she got married. Gorgeous bride indeed. She’s in the Chicago area now, so any of you who need top notch creative work, post honeymoon, she’s the one to contact. All happiness, Niki.


Think About This:  A man sees in the world what he carries in his heart.”  ~  Goethe


Copyright 2016 © Kate Bacon / Well Dunne! Talent 

 

August 26, 2016

Aug 25, 2016 by     1 Comment    Posted under: Featured

“Five Minutes With” Friday again…today we talk to BARRY FITZSIMMONS, an author, writer, producer, editor, creator, strategist, brainstormer, storyteller, podcaster and marketing man with a very exciting track record. Companies he’s worked with include ESPN, MLB Network, Studio City, NBC, CNBC …. you get the idea. His two books are Promo Cowboy and Life Askew


So you’re the Promo Cowboy. What is a promo cowboy?  A “promo cowboy” is a person who is devoted to a career in TV promotion, branding, marketing and/or content creation, and finds himself (or herself) skipping often from job to job, or town to town, in order to make a living at it. There are hundreds of us in New York alone. Maybe thousands. And when you count the cowboys in all 50 states, plus Canada… well, that’s a movement.


I gotta make one thing clear, though – despite the fact that my Twitter handle is @promocowboy, I am not the original Promo Cowboy. That was Greg Trimble, a fellow New York freelancer I’d known back in the 90s, who had this vibe, this persona, sort of like a cowboy. I think many of us cultivate a sort of persona, especially in New York, where it’s more challenging to stand out – it’s part of the reinvention process when you go from job to job and climb the ladder… every character in my novel, Promo Cowboy, shares this trait. 


Anyway, Greg was a hell of a guy, and he died of a terrible, debilitating illness. Promo Cowboy, the novel, is an attempt to commemorate Greg, and to document our end of the industry. I mean, there have been some really important, dramatic and funny stories told about TV news, chiefly on film (Network, Broadcast News, Groundhog Day, Anchor Man), but Promo Cowboy may be the first to focus on TV marketing & promotion – plus, it has a serial killer, so… Yeah, my little TV-industry expose morphed into a crime drama (sequels are in the works!) as well as a podcast about working in TV marketing and promos. Makes total sense, right?

 

Best part of being your own boss….  It’s more about control than freedom. I often say that the idea of being your own boss is more alluring than the actual practice. I’m independent by nature, and I enjoy the freedom of being a cowboy, but that freedom is elusive, and illusive. I have a family to feed and a home to pay for. The truth is, as Promo Cowboy says, you gotta hustle and never stop. Here it is, the last days of summer, and I’d sure like a day at the beach, only I got clients to look after! Still, as a freelance promo producer in New York, you’re going to make more money than the guys on staff – a lot more, depending on how you position yourself.


My first big break was:    Freshly graduated from BU’s film school, I am offered a position as Office PA on ABC’s Spenser: For Hire, filmed on location in Boston. I work 15-hour days, make coffee, make copies, answer phones, open and close the place (FILO). I make $50 a day and love it. Soon, I am on location with the crew and work even longer days, most of them outdoors, at wintery New England locations, freezing my ass off. I make $75 a day and love it.


Favorite way to jumpstart a stalled creative streak:  Walk away. Bring a pad or use the voice record app and have a stream-of-consciousness conversation with yourself about the message you’re trying to get across, why it matters. Study the masters. Watch a classic film. Pray for clarity. If you’re the creative director, gather the team in front of a white board. Make the quietest person in the room say what he or she thinks – they always have something good to contribute.


Best quick office-type energy boost is:   Eat an apple. Drink some coffee. Tea works too. Get outside. Take purposeful, copious breaths of oxygenated air, in through the nose – machine rooms are also great for that, the air is ionized


Tech you use most in your job that you never thought you’d use:  Before 2005 or so, I never expected I’d become an editor. Now I use Final Cut Express to cut my podcast. Best hundred bucks I ever spent. I love losing track of time when I’m editing something I believe in, where I’m the client, when I’m chasing a vision and getting closer with each keystroke. It’s sort of like writing a novel. It feels more like sex than work.


Latest campaign or spot you worked on and for whom:  “Unstoppable,” Major League Baseball’s Postseason campaign for 2016, which has just begun running cross-channel on Fox, ESPN, TNT, MLB Network, etc. The campaign was designed by the great group at Oishii. Baseball fans will, I hope, come to love Sia’s latest single, which is the base track.


Favorite commercial or promo of all time:   Hmmm… Guess I gotta go with Apple’s 1984 ad. I remember where I was when it aired, watching the Super Bowl in the common room at my dorm, a brownstone on Bay State Road in Boston. Changed the world, that ad did.


You made the switch from affiliate marketing to more…how did you do that?    Sheer will, a few lucky breaks, maybe a little talent. That first gig on Spenser: For Hire lasted three years, and on hiatus I worked on commercials and features like Field of Dreams and Prancer, but I didn’t have the stomach for the film business. I started in on my first novel, Life Askew, and moved to Manhattan, and dreamed of living the writer’s life. Then, somehow, I landed a job writing and producing promos for Chris Spencer at The Comedy Channel (the network we now know as Comedy Central), then HBO & Cinemax. From there I moved into local and then network TV promos. 


The thing is, all my jobs have been short-lived. I’ve never had a serious gig last longer than three years. I’ve jumped from cable nets to local stations, big networks and back, all in Greater New York City (aside from extended freelance stints in Philly for KYW, and Bristol for ESPN, and by then I’d moved my family to Connecticut). I have spent two separate three-year stints working for Frank Radice and Bill Hartnett at NBC News Marketing, and I would have chained myself to the radiator if it meant I could stay. Seriously, there is no more exciting place to work than 30 Rock – that building has a pulse to it. I was just there for a couple weeks, helping my friends at MSNBC during the conventions. Anyway, it feels like I’ve worked everywhere in this town, but there are still a few mountains to climb. Hello, Viacom? 


You have 10 minutes to kill online. What sites do you visit?  I’m so boring… Facebook, YouTube, Twitter, Linkedin, ESPN, HuffPo, Netflix (to update my watch list). The internet is more a tool than a toy for me.


Who would you like to spend “Five Minutes With”?   Jesus Christ Himself


Mark Your Calendars and hats off to Raycom who is bringing attention to the devastating floods that have inundated Louisiana. No, a flood just doesn’t ‘go away’…the heartbreak lingers and the losses are incalculable. September 5, Labour Day, all Raycom stations and Bounce TV affiliates will broadcast a live concert hosted by Harry Connick, Jr and Randy Jackson featuring a dozen artists performing at Baton Rouge’s River Center Theatre. Called Louisiana Rising: A Benefit Concert for Flood Relief, it’s slated to run from 8/7 to 10/9 (Eastern and Central) and help out our brothers and sisters whose lives have been so horribly impacted. Well Dunne! to all the Raycom people at each of their stations and thanks LEC COBLE for the info. 


Think About This:  “The simplest acts of kindness are by far more powerful then a thousand heads bowing in prayer.”  ~ Mahatma Gandhi


Copyright 2016 © Kate Bacon / Well Dunne! Talent

 

July 26, 2016

Jul 24, 2016 by     Comments Off on July 26, 2016    Posted under: Featured

Would one of you wonderfully talented and creative people please come up with a new word other than blog. The word itself sounds as if there’s a digestive problem happening…not good. But while we’re on the subject, there’s some very nice postings (anybody want to vote for that?) being done by creatives…worthy our time to check out. KEVIN KOLBE, who is CSD at Capital Broadcasting’s WRAZ in Raleigh, has expanded his KevinKolbe.com site to Facebook. And it’s very uplifting. We need uplifting. about faith, family and fun. Kevin says he hopes to inspire, challenge, motivate and share. Check it out. DON SMITH, now heading up KENS creative down San Antonio way, has long been posting with his http://idopromoz.blogspot.com and it’s terrific. All about, the name says it all…promos. Effervescent DANI DUDEK, creative wrangler of Charleston’s WSCS, has a blast with her blog ATXGOSSIP.COM, which chronicles the celeb and pop culture scene…lots of lists and Ms. Dani says ‘a side of snark’. Of course, it’s also Facebookable. Promo Cowboy and amazingly talented BARRY FITZSIMMONS has taken the blog to a more media-heightened plane with his podcast, which grew out of his wordpress blog of the same name. It’s great…interviews with some industry folks. Blatant self promotion time…download the conversation the two of us had. Go on…find out why you should not spit in your wastebasket. It’s not just a good manners thing. Anybody else have a blog (that word…augh) they want to share?

 

Better hurry up and book for your Topical Bootcamp…I mean, only if you want more eyeballs on your newscasts. SYDNEY RUBIN is in charge of details. Topicals aren’t born.,.they’re trained!

 

 


Think About This"You give but little when you give of your possessions. It is when you give of yourself that you truly give."  ~  Kahlil Gibran 


Copyright 2016 © Kate Bacon / Well Dunne! Talent

 

June 7, 2016

Jun 6, 2016 by     Comments Off on June 7, 2016    Posted under: Featured

Taking the bull by the horns and shaking things up, while keeping your talent and craft sharp and creative. It’s not a dream – it can be done. One such story involves ANDREW MAGPOC, who is taking his TV, marketing and production skills and using them in a new way. Well, it’s actually an old way that’s being used in a new way. After a stint at KOAA in Colorado Springs’ promo arena, he’s saddled up with the Professional Bull Riders. Yes, it’s a pro sport and it requires a lot more muscle than, say, driving a car in an oval, but let’s not digress and do not send any snarky emails. Andrew will be doing videos for the cowboys and that’s definitely interesting. Andrew’s background (SYDNEY RUBIN calls him the best, which means a lot) was forged in Hawaii at KITV and KHON and as Creative Director of KGMB before coming to the mainland and doing graphics for Oprah. Yehaw – Ride ‘em Cowboy! Well Dunne! Andrew.


Blatant self promotion department (stop reading now if you choose…but its pretty cool so go on…) in the form of BARRY FITZSIMMONS’ Promo Cowboy podcast. The guest as of Tuesday afternoon’s posting is, well, me. Entitled Why Kate Bacon Doesn’t Spit in Her Wastebasket. The man is great with enticing titles…and it is true, btw. Check it out and yes, it was a LOT of fun. Barry is the best and looks mighty fine in that hat. http://promocowboys.podbean.com/


Think About This:  “Never let someone who has done nothing tell you how to do anything.”  ~ the internet


Copyright 2016 © Kate Bacon / Well Dunne! Talent

 

June 5, 2013

Jun 5, 2013 by     Comments Off on June 5, 2013    Posted under: Featured

 Don’t you just love it when an up-and-coming creative takes the next step and calls all happy about a new slot? It’s great. So when LAUREL PORTIE shared that she has a fabulous new job and she starts the end of June, it was indeed a happy share. Ms. Laurel loves her old job, working with AZALIA HOELTING down San Antonio way for Fox affil KABB where she’s a writer producer and social media manager. She’ll miss the River Walk, the Texas music scene and Fiesta, but she’s very pumped to head to the Pacific Northwest where she’ll be Sr. Writer Producer for Seattle’s KIRO. THAT will be a fun road trip! She’s a Louisiana lady by birth and has worked for uber-creative DAVID HERSHEY at CBS’ KTVT in DFW. She’s also learned her craft at Greenville NC’s WNCT. Best yet, she’s going to work for SUSAN CONNOR who is heading up the KIRO creative team. Very Well Dunne! Laurel.


Job Alert – Promotion Manager KIRO Seattle


June is National Adopt-A-Cat month. Have you visited your local animal shelter lately?

 

 

Don’t forget to enter the Win a copy of Promo Cowboy by Barry Fitzsimmons …send your name and email to Well Dunne! and we’ll pick a winner next week. 

 


Think About This: “There was a time when people said, ‘Jim, if you keep on making faces, your face will freeze like that.’ Now they just say, ‘Pay him!’"  ~  Jim Carrey

 

June 4, 2013

Jun 4, 2013 by     Comments Off on June 4, 2013    Posted under: Featured

 So, are you looking for a super Father’s Day present? Or the perfect book for the beach? How about a fun book about murder in the world of TV? (Come on…surely you can identify with wanting to murder someone you have worked with at one time….you have…I have…we ALL have) You need to check out the latest book by the amazing BARRY FITZSIMMONS. Barry is a major pro who has spun marketing magic for NBC, HBO and ESPN. He’s taken his writing talents and just published Promo Cowboy. It’s a Must Read. A Who Done It set in the world of 2000 NYC TV, Promo Cowboy is a satire, a thriller, an expose. What’s not to like? And, for one lucky reader, it can be yours for nothing less than an email. Win Promo Cowboy by emailing your name and phone to:  kate at well dunne talent dot com (all one word – no spaces, but you knew that) and we’ll throw them all in a bowl and pick a winner. Let’s show support and actually buy it – Amazon has it in real book form or for Kindle. It’s terrific (only had time to read the first few pages, but love anybody who wears a Stetson…) Well Dunne! Barry.

 

Job Alert –Promo Producer KBAK Bakersfield


Remember yesterday when I sent a shout out to GENIA EDELMAN for her new slot at The Africa Channel? Well, she’s even got a better title than Director…she’s EVP of Sales and Marketing. Well Dunne! EVP Genia.


Think About This: “There is a soul force in the universe, which, if we permit it, will flow through us and produce miraculous results.”  ~  Mahatma Gandhi