Ever have a time in your life when someone puts pressure on you to do something you don’t really want to do? They do it because they see in you something that you might now see at all. Happened to ROB ANDERSON and he switched from doing commercial production to doing TV promo – and he couldn’t be happier. It’s working out well for him and he is the new Creative Services Manager of WPTA/WISE, Quincy Media’s ABC/CW in Fort Wayne, where he started his career as a news photog. He’s a Huntington, Indiana native and went to Vincennes University before grabbing a camera and doing the ‘news thing’. He switched to doing commercial production after 10 years in news, and he loved commercials. However, when his then-GM asked him if he’d switch to promo, he said no. Didn’t want to do the same ole thing day after day. A week later, the GM pressed the issue, and Rob said ‘sure’…and before you know it, he was a promo pro and a much happier man. Rob was a writer producer (who also was a shooter..duh) at the station but then took I-75 south to Florida where he promo’d for the NBC O&O in Miami. He was lured back home and is looking forward to marketing ‘above his marketing size’ (a phrase just now coined and I hope it sticks…). Lovely to know such enthusiasm and talent is getting a free reign in today’s world. Well Dunne! Rob.
Job Alert – Marketing Manager WPTA /WISE Ft Wayne
Think About This: “I want to urge you to make waves. I want to urge you to rock the boat. I want to urge you to get off your duff. I want you to speak out at whatever cost if it comes from your heart. You’re going to build this country in which my six grandchildren will grow up. And when you see what you have done, I hope you are proud of it.” ~ Texas Governor Ann Richards (1991-1995)
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