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Tagged with " Robert Rodriquez"

June 13, 2013

Jun 13, 2014 by     Comments Off on June 13, 2013    Posted under: Featured

Dispatches from PromaxBDA Day 2 & 3   By Ray Ecke


For many creative professionals, the motto is ‘less is more,’ but don’t tell that to the organizers of this year’s PromaxBDA 2014. There were so many fascinating panels Wednesday it was impossible to see them all. Highlights included the State of Design featuring Stephen Price of Stash Magazine showcasing some of the best work of the last year; New Best Practices 2014, in which the always insightful Lee Hunt spoke in detail about measurement and how networks can better retain viewers; and leftchannel’s Alberto Scirocco’s Promo Bootcamp session Internet Killed The Promo Star that discussed new ways to inspire your creative soul and avoid ruts. Day 2 wrapped with an amazing discussion with filmmaker and founder of the El Rey Network Robert Rodriguez. His emphasis on living a full creative life was eye-opening. As he noted, “Ten percent of anything is understanding, the other ninety percent is being creative.” It was also fascinating to learn that he has a paint studio on all of his sets so actors when they are not shooting can go there and paint and “keep their creative juices flowing."


At the hotel bar, I had a chance to sit with voiceover artist and fellow “Jersey boy” Harry Legg (yes he swears that’s his real name). Over Diet Cokes (it was still a little early for drinks) we discussed his transition from radio to voiceovers, and the state of medium of radio in general. Are we the only two people who miss the classic DJs from the old WABC and WNEW New York radio stations? I hope not. If you get a chance to meet Harry, do get his business card, shaped like a hairy leg (get it, hairy leg/Harry Legg).


The night wrapped with a trip downtown to the Videohelper party. Inside their cool space with instruments hanging on every wall, guests were greeted with top shelf booze, a pool table and a free-for-all jam session in their soundproof studio. Spotted at the shindig were Steve Marino, director/CD at Nitrous Studio, master rep Stuart Sternbach of Pangea and design house The Goods’ EP Jason Sonner.


All of which led to the Day 3…


Highlights from the Thursday sessions were “Fresh & Flashy But Familiar: The Art of the Episodic Promo” featuring JD Currey of Fresh Cut Creative and Joe Tamanini of Studio City, who got into ways to liven up your promos; and “A Deep Dive Into The Rebranding of CCTV International” featuring Stephen Arnold and Chad Cook of Stephen Arnold Music, Tim Saunders and Caroline Aldridge of Broadcast Design International and Stefan Mueller of Flint Skallen, which went deep into their collective work for CCTV’s relaunch of 6 channels.


Before that session though, Stephen Arnold Music did its annual guitar giveaway. The winner this year of a Fender Strat signed by Tom Petty was Jon Fox, Executive Creative Director of Hothaus Creative, Atlanta. Later at pre-awards reception Jon wondered about the best way to get the guitar back to Atlanta (definitely on the ‘no’ list was the airline baggage check).


At the awards show, hosted by the very clever comic/actor Jeff Leach, some of the notable winners included Nickelodeon and 20th Century Fox’s Walking with Dinosaurs "Dino Rap"; Comedy Central — Franco Roast in the category of Entertainment Promo Spot; and CBS Television – "Under the Dome" Launch for Entertainment Program Campaign. The Agency of the Year Awards went to L.A.-based Stun Creative (North America), and The Corner London (Global Excellence).


The complete coverage and list of winners is here: (http://brief.promaxbda.org/content/fx-networks-wins-big-at-2014-promaxbda-north-america-awards


October 20, 2011

Oct 19, 2011 by     Comments Off on October 20, 2011    Posted under: Uncategorized

Shout out to ROGER MARONI, who’s working with AJ WARREN on The Anderson Cooper Show. Roger started his TV career down in San Antonio, clutching his Trinity degree. He was a major plus for the extremely popular PM Magazine at KSAT. He was so good, Boston’s WBZ brought him up to work for their show. He’s done his magic for for Martha Stewart and Jane Pauley and, well, more to come on Roger. Now, back to the Cardinals in the World Series!

Job Alert – All you Boston sports fans who are also artistic: NESN is looking for a part time, temporary Associate Designer. 


Job Alert – CBS TV Network is looking or a Director of Communications and Creative Services working out of TV City in LA.


Job Alert – WTKR in Norfolk is on the hunt for a Graphic Artist.


Job Alert – WPRI in Providence needs a Topical promo pro.


Picture this: Well Dunne! Talent’s DENA YASNER and her handsome man were at Toyota Saturday and, on a whim, registered to win a new 2012 Camry. Monday, her phone rings and, wait for it…she’s a finalist. They’re sending her a key and if it fits, which will be shared with the folks at the Cardinals v Steelers game Sunday in Glendale (AZ), Dena will be in need of a new keychain to go with the new wheels. Fingers crossed…


The Mobile Marketing Association has issued some guidelines for apps. 


From the Opps Department – ROBERT RODRIGUEZ’s diploma is from FIU, Florida International University down Florida way. My bad. Shout out to SCOTT BROCKMAN who wrangles Hillel down in that neck of the palms.


Think About This: “How would you live if you felt you could trust life fully? If you believed you were totally protected and secure, that forevermore your life would be filled with love and prosperity? Think of how your fears would dissolve, of how totally accepting of yourself and others you would be–it wouldn’t matter if they met your expectations or not. Think of how you would venture forth knowing you would succeed. Think of how your heart would open, of how free you would feel. How free you would be to love. All of this is the treasure that life offers us. We just lack the consciousness to experience it."
–Susan L. Taylor