It’s a double header. Not one but two marketing pros were tapped for overall station management slots while most of us were asleep. Great news no matter what. Let’s start with JEFF HOLUB who is now the Station Manager for WGCL, Meredith’s CBS in Atlanta, and WPCH. He’s been the CSD there and came after a long and successful run handling creative at FOX in the San Francisco market, legendary KTVU. That’s him in the picture. He sounded more smiley this morning. Well Dunne! Jeff.
Our twofer is SCOTT CHASTAIN, who many of you know from his time as EVP of Affiliate Marketing and Development at NBC. He’s headed to Lansing where he’ll be VP and GM for the CBS and ABC affils, WLNS and WLAJ respectively. Kudos to Nexstar to have the foresight to see that marketing people know how to run a station, know how to handle people, know how to make sales sing and are like Lake Wobegon children – above average. Scott is a Texas Aggie who has done marketing for stations in New Orleans (WDSU), WXII in Winston-Salem and KBTX in Bryan, TX. A big Well Dunne! Scott.
Marketing people don’t get the respect they so deserve and are rarely considered to run stations, which is a major disappointment. The question asked so often is “Why do so many people leave the TV marketing stations-side biz?” Well, there’s no upward mobility by and large. Put in the promo box, nobody asks how many promos one can oversee, write and produce before burn out sets in. Silly moi, I was always under the impression that the trade group was supposed to elevate the role of marketing and creative. Nope. Not even.
Think About This: “Never mind searching for who you are. Search for the person you aspire to be.” ~ Robert Brault
One little word means a lot. Especially when the word involves a job title (and compensation to reflect the ever more exciting little word in that title one would expect). NBC’s SCOTT CHASTAIN, a proud Aggie (see Texas references) has a new word in his title: Executive as in Executive Vice President Affiliate Marketing and Development. Heretofore he had been Sr. VP. Scott’s a hardworking guy who most everybody knows…well deserving to the max. Yes, he’s the same Sott Chastain who is PROMAXbda co-chair. So in chorus let’s send him a major Well Dunne!
Job Alerts – TWO follow for Raycom’s new station in beautiful Boise.
KNIN / FOX9 Director of Marketing Job Overview: KNIN in Boise, ID seeks a hands-on Director of Marketing with a creative mind, sense of urgency, and a proven track record executing cross-platform promotions designed to enhance audience, revenue and engagement. Experience in all facets of creative services and commercial production, including writing, shooting, non-linear editing and graphics, plus digital and social marketing is required. Must create and implement strategic plans, manage the station’s brand on all platforms, devise and schedule station marketing activities in coordination with news, sales and traffic and engage community partners. Strong management and interpersonal skills are necessary. Qualified applicants, please apply online and attach your resume and cover letter. No phone calls please. EOE-M/F/D/V
KNIN / FOX9Multi-Media Content Producer Job Overview: KNIN has an immediate opening for an experienced Multi-Media Content Producer. This person will facilitate all aspects of promotion for the station and its clients, on all platforms. The ideal candidate has experience working closely with news and sales to conceptualize, write, shoot and edit station marketing and commercials. Creative scripting, shooting and non-linear editing experience is a must. Adobe Premiere and After Effects preferred. This position reports directly to the Marketing Director. Must have a clean driving record and pass a drug screening test. A college degree or equivalent is preferred
Creative dissatisfaction – it haunts those who are called to express an inner need and, once expressed, leaves the artist wondering if there’s any value, any reason, to continue. Martha Graham has advice you need to read. Start your week off right.
Think About This: "There is deep wisdom within our very flesh, if we can only come to our senses and feel it.” ~ Elizabeth A. Behnke
Copyright 2015 © Kate Bacon / Well Dunne! Talent
That retirement thing is going around. KAY PONDER is the latest to decide to hang up the day to day and will be saying adios to her Assistant CSD slot at WABC. Perhaps she won’t miss commuting in the snow. She’s a southern girl, you know – a grad of Montgomery, Alabama’s Huntingdon College. She’ll be missed. But Well Dunne! on the next chapter, Key.
Confetti and streamers being thrown to congratulate NBC’s SCOTT CHASTAIN who was just named co-chair of the PROMAXbda Board of Directors. Scott is SVP of affiliate marketing and development at the peacock net. And he’s a super guy as well. He’ll be sharing the chairing with Fox’s JOE EARLEY. That’s a dynamite combo. Well Dunne!
Heading to SXSW? Need a place to stay? Here’s your answer.
Think About This: “The truth is like a lion. You don’t have to defend it. Let it loose. It will defend itself.” ~ St. Augustine