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Tagged with " Shelly Smith Leslie"

March 13, 2017

Mar 12, 2017 by     Comments Off on March 13, 2017    Posted under: Featured

So many people written about here on the Well Dunne! blog are Promo Cowboys, the name BARRY FITZSIMMONS tabbed for creatives who switch markets in order to spin their marketing magic.  Every now and then, there’s a very notable exception to that rule. Someone who grabs the golden ring and finds a great job with the right people; matching ideas about how business should be. One of those golden ring people is SHELLY SMITH LESLIE, who, come this June 2, will celebrate 30 years with Capital Broadcasting Company, the owners of WRAL in Raleigh. For the last 25 years, Shelly has been part and then leader of the people who make WRAL one of the most successful stations in the country – the marketing folks. And now, in honor of the success and longevity Shelly has achieved, she will be stepping up to a new title and new duties – General Manager of Audience Development. It’s a new division for Capital, one in which Shelly will be identifying  new audiences for new platforms, expanding their video digital footprint and, of course, putting some green in the bank. VERY exciting. I talk to nearly everybody over the course of a year, and Shelly has the unique distinction of being the happiest person in the biz. The first time we talked, that’s the impression she left…lucky and a lady who, indeed, got the gold ring. It’s been a very good couple of months for the avid bicycler. This is the cherry on the whipped cream on the cupcake called Capital. The biggest Well Dunne! coming to you Shelly.

Job Alert – Creative Services Director WRAL Raleigh

(Note: Shelly birthed this baby 25 years ago, so anybody applying better be ready to be The Best)

Think About This: “I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.”  ~  Steve Jobs

Copyright 2017 / WellDunne-KateBacon

June 6, 2012

Jun 6, 2012 by     1 Comment    Posted under: Uncategorized

Sports and weather…intertwined, always with us…pretty much spectator sports and very popular TV subjects. All this based on JENNIFER ANDERSON GRAGG, who is switching from VP/Brand Strategy at Turner Sports to VP/Brand Strategy and Marketing at The Weather Channel Companies, TWCC as they call themselves. And she doesn’t even have to leave Atlanta. Ms. Jennifer is a James Madison U grad from up Virginia way who has been doing marketing magic for Turner in one form or another…at one time Director of Entertainment Marketing for Turner Network Television and VP Property Development at Turner Sports Marketing and Programming. Love to see a female in the sports marketing ranks, especially leading the way. Over at TWCC she’ll be working with KEITH PARDY, the recently named CMO. Well Dunne! Jennifer.


In today’s crazy world of TV marketing, staying at a station for 25 years seems like a fairy tale. But it DOES happen and on June 2, it happened to the one and only SHELLY SMITH LESLIE, who heads up the creative forces at legendary WRAL in Raleigh. Yep, she’s been at WRAL since 1987, where she began as a sports intern while a student at UNC-Chapel Hill. A huge Well Dunne! to her and to her next 25 years with Capital Broadcasting.

CHARLIE SHEEN is going to PROMAX. Really, he is. Let’s face it – the man knows how to create a personal brand. And that is one of the discussion topics he’ll be sharing in LA at the PROMAX 2012 Conference June 12-14. Well Dunne! T

Job Alert – WPHL in Philly needs a promo writer/producer/editor

Think About This: “Hope arouses, as nothing else can arouse, a passion for the possible.” ~ William Sloane Coffin