Tagged with " Stephen Arnold"
As was the case with the amazing TV people in Houston, the Florida TV pros stepped up and did epic work covering Irma. They still are. The internet allows us to see their news on-air, which is a modern miracle imo. The Florida, Georgia, South Carolina markets all shone. So many stories…so many deserving our attention and applause. So let’s start and keep adding to the honor role. And interest role, since we’re starting with blatant WDT promotion.
Well Dunne! Talent’s DARYN JOHNSON is a TV director for Fox’s WTVT in Tampa and was making it all happen on the air while sleeping in an office at the station on West Kennedy. Well Dunne! Talent’s SEAN CALDWELL headed to Atlanta and Irma followed him up I-75. An Atlanta resident already, RICH VANSLYKE read copy for Florida markets while preparing to have the hurricane mess with his town. Big-voiced MITCH PHILLIPS kept his sense of humor from the Fort Lauderdale area. All are safe.
In Jacksonville, WJXT’s Meteorologist JOHN GAUGHAN (pronounced Gone) did an A+ job on Irma in the Jax market. Promo that man with “GAUGHAN WITH THE WIND”. (Sorry SHERRY CARPENTER…had to use that.)
Creative “architect” STAN MELTON heads up DC’s ABC affil WJLA…and he recently teamed up with STEPHEN ARNOLD and his music, using the SAM cut “Waking Up My Day” for the station’s American Idol Front of the Line contest. The cut is part of the new “Ready” promo package. Well Dunne! Stan Stephen and CHAD COOK, VP of Creative for SAM.
Think About This: “What if I told you that 10 years from now, your life would be exactly the same? I doubt you’d be happy. So, why are you so afraid of change?” ~ Karen Salmansohn
Copyright © 2017 KDBacon/WellDunneTalent
The yin and yang of life…balance always seeking to right itself. Up-down. High-low. Hot-cold. One talented writer producer is doing the yin and yang to perfection, and it’s a wonderful thing. KRISTEN TWELE is heading to Orlando where she’ll be adding her talent to the creative services pool headed by CSD KYM PEOPLES at WKMG, the Graham CBS in the Big O. That’s the hot part. The cold part is Denver, where she has been promoting at KDVR, the Fox affil. The Memphis bred Kristen has worked in the south before – at Fox affil WBRC in Birmingham. She interned at WMC in her hometown. Best of luck to Kristen on her new adventure. Let’s all give her a Well Dunne!
STEPHEN ARNOLD not only has the best hair in the business (he’s been told that in person – he shyly smiles…) but now the music man working with his CSD CHAD COOK has a new campaign called Ready. Pictures are worth a thousand words….check it out yourself.
Tuesday was a great day for KTVU’s ERIK CANDIANI. He loves films…loves writing even more. And Tuesday his screenplay Tribal got not one but two kudos…it was just named a Quarterfinalist in the 2017 BlueCat Screenplay contest and a Semifinalist in the PAGE Awards. Well Dunne! Erik. You can ask him about the script…it sounds very exciting. And we thought Tuesday was only exciting because of the tacos…
Think About This: “A well developed sense of humor is the pole that adds balance to your steps as you walk the tightrope of life.” ~ William Arthur Ward
Copyright © 2017 KDBacon/WellDunneTalent
Lexington is the heart of horse country; where the bluest of Kentucky blue grass inhabitants race and roam pastures so beautiful they do paintings. Lex, conveniently located half way between Louisville and Cincinnati, is now home to STEVE WALLACE, an outgoing creative with an eye for great photography who is now the Creative Services Director of WTVQ. He’s a Houston native and what goes better with Texans than horses…it seems like a perfect fit. He knows and loves and worked in Dallas but he’s a New Yorker by choice. His wife got him to Lexington, and that’s how he became head of the creative team at the ABC affil. I didn’t ask if he was a basketball fan, which is gigantic due to the University of Kentucky being right there. Well Dunne! Steve.
Ya’ll order your Stephen Arnold new holiday Christmas album? Do it! STEPHEN is amazing (and has the best hair in the business) and tells me: Purchasing our brand new Holiday album, "The Six Strings of Christmas, Volume 2" is a great opportunity to help provide music lessons and instruments to underprivileged public school kids around the country. Little Kids Rock trains public school teachers in their innovative curriculum and donates all of the instruments and resources necessary to run full-fledged music programs. You have to help out. Click here.
Job Alert – Topical KTVT Dallas (Work with Bandit David Hershey!)
TOPICAL PROMO PRODUCER KTVT CBS 11 Dallas-Fort Worth
Got a great reel of compelling news topicals you’re proud of? Like to produce the occasional image and TSR spot? Have a great attitude? Love what you do? Produce and edit your own spots? If you answered ‘yes’ to all the above, we’d love to talk to you here at KTVT CBS 11 in Dallas-Fort Worth! We’ve got a very special team of people at 11-21 Creative Services and now a rare opening has occurred. We need someone who will help us turn our primetime viewers into news viewers at 10pm. Someone with big ideas and a work ethic to match. Wondering why everyone is moving to Texas? For starters, check out the cost of living index for Dallas-Fort Worth and the fact there’s no state income tax! If you’re ready to make a move, please send your resume and reel (links preferred) to firstname.lastname@example.org and be sure to apply online at cbsdfw.com.
Think About This: “Get your facts first, then you can distort them as you please.” ~ Mark Twain
Copyright © 2016 Well Dunne! Talent/KD Bacon
Summertime Friday. Besides knocking off at noon (which you should all be doing…) it’s time to Spend Five Minutes With…and today we have the pleasure of STEPHEN ARNOLD of Stephen Arnold Music. Besides having the best hair in the business, Stephen’s talents are probably playing on the air for you right this minute. He’s been making the music for TV for a long time, and it just keeps getting better. Now, here’s Mr. Arnold himself:
Favorite way to jumpstart a creative steak? Wait for the deadline. People sometimes ask – what comes first- the words or the music? I tell them the deadline – always the deadline.
Best quick office-type energy boost? NingXia Red from Young Living
Best new tech innovation? Deactivating Facebook – it can be life-altering
My cell phone is (what is means to you or how you use it…) – Always on silent. And all alerts are turned off.
Favorite commercial or promo on the air right now– KDAF-TV CW33 – “Express Yourself” School Of Rock Junior High and High Kids version – (on air next week I believe)
Favorite commercial or promo of all time – Cindy Crawford Pepsi commercial in mid-90s.
Personality trait you most admire. – Initiative…and humility.
Personality trait you wish you had, but don’t – Being organized!
My first big break was __________ Creating my 1st news music package for KXAS in Dallas in 1985
Advice to marketing types who want to cross over to writing and producing content for TV and the net– Hey – Hey – go to dental school, become a dentist!
You have 10 minutes to kill online. What sites do you visit? Rolling Stone or http://www.vintageguitar.com
Job Alert – Multimedia Producer WPEC West Palm Beach
WPTV NewsChannel 5, the #1 station in the West Palm Beach Market, is looking for its next great Multimedia Producer.
Do you live, eat and breathe social? Are you bursting at the seams with a passion for Marketing? Can you spot an on-air promotable news story a mile away? If not, stophere. If so, read on.
If you have a can-do mentality, apply. If you accept the honorary role of being a ‘Multi-tasking Pro’, apply. If you have a zest for life and truly support the phrase, "go big or go home," apply. If you’re a team player, apply.
Are you willing to fight for your right to promote brand-focused stories? In this role, you have to. You are the voice for the audience and brand, you have to stick up for it. You’ll be the person pushing for compelling story information hours, sometimes minutes, before a reporter’s deadline! These conversations can get sticky.
- This is a Multimedia Producer position for on-air, social and digital. It is a night side position
- Interact with and respond to social media audiences. Analyze rundowns to coordinate the best on-air, social and digital marketing materials
- Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth
- Work closely with the team on story development and promotional script ideas
- Work closely with NBC and FOX affiliates to support programming on air and online
- Perform other duties as needed by management. Some driving required
- Must be able to work flexible hours including some weekends. Schedule will shift pending the Station’s needs
- Skills and Abilities:One-3 years’ experience of writing or editing in local broadcast preferred
- Bachelor’s degree preferred
- Knowledge of social media and a love for all things digital
- Wakes up and checks Nielsen ratings from the night before
- Working knowledge of Adobe Creative Suite and Final Cut X
- Superb attention to detail, time management skills, and strong communication abilities
- Strong understanding of analytics for digital audiences, engagement and revenue
- Ability to write and edit video for on-air and digital platforms
- Experience working with camera, audio and lighting equipment. Ability to lift 25 pounds
- Proven ability to work collaboratively with news, sales and marketing leaders
- Strong sense of initiative and focus on continuous learning
- Perks of WPTV: Your own edit bay, with your name on the door
- Time in the morning to go to the beach
- Work with a fun team
Job Alert – WMAR Assistant CSD Baltimore
Job Alert – Marketing Producer KSWO Lawton KSWO TV, a Raycom station, is seeking a full-time Marketing Producer. The ideal candidate will be a self-starter with hands on knowledge and experience in the production field. Non-linear editing experience is a must, (Adobe Cloud application) experience shooting in studio and in the field, strong writing skills and knowledge of proper lighting techniques. This person will be expected to be a team player and take part in all aspects of promotion and marketing, work closely with sales and clients to conceptualize, write, shoot and edit commercials. This position reports directly to the Marketing Director. Must have a clean driving record and pass a drug screen test. A college degree or equivalent is preferred. Qualified applicants, please apply online (Raycom Media Career Site) and attach your resume and link to your most recent work. No phone calls please. EOE-M/F/D/V
Think About This: "You live too much in your physical consciousness and your material world. You have to learn to balance these two lives, the life of the spirit and the life of the body. Now, if you will imagine in your heart this shining Star, this blazing jewel, we think it will help you to attain and maintain that balance between your inner and your outer life." ~ White Eagle
Copyright 2016 © Kate Bacon / Well Dunne! Talent
New York New York is a helluva of town. While Day 2 goings on are being written up, let’s hear from the one and only RAY ECKE, PR guru extraordinaire, who had a super Tuesday at PROMAX NYC.
Day one of PromaxBDA always reminds me of the first day of college: people shuffling in with luggage and laptops, long lines to register, reconnected with friends they haven’t seen in months, and of course some looking confused and overwhelmed. The only ones missing are tearful parents waving goodbyes…
Kicking off the PromaxBDA 2016 was the well attended Leader Institute session “May-December (and January-July) Relationships: Finding Common Ground Through Intergenerational Dynamics, hosted by office culture expert Jocelyn Greenky, which focused best practices for working in an office with Baby Boomers, Gen X’ers, Gen Z’ers and Millennials. After the session I chatted with Alberto Scirocco, Creative Director of the Columbus, OH-based design/animation studio Leftchannel and his new Executive Producer Andrew Kobliska; spotted Greenky lunching with Andy Goldman, Chief Strategy Officer, TVTibi and Carolyn Bernstein, Head of sales and Marketing at zap2it (a Tribune Media company)…
From there is was off to find our inner nerd at Keynote: Nerds Rising with filmmaker/podcaster Kevin Smith and Andy Signore of Screen Junkies followed by a surpassingly salient conversation about politics and political coverage political consultant James Caraville, radio host Hugh Hewitt, veteran news producer Rick Kaplan, hosted by Katie Couric.
In between I had a chance to check out the latest guitars being given away by the folks at Stephen Arnold Music. Hanging around the veteran sonic branding experts guitar display was the company’s sales mavericks Noelle Alanis and Tinley Bone as well as Stephen himself, looking very much like he’d love to play the four guitars they’re giving away, which are beautiful recreations of classic guitars used by The Beatles, including a Hofner violin bass guitar.
Day one ended with a conversation with Lifetime Achievement Award Recipient John Miller, CMO of NBC Olympics — a class act and someone largely responsible for PromaxBDA becoming they must-attend event for everyone in the creative arts industry, followed by an excellent bash at South Street Seaport.
Day 2 looks was equally promising…Lets hope everyone find their classrooms easily.
Wonderful PR man DAN HARARY pointed out my spelling is not all that great, so for those who understand the beauty of a well-spelled name, let’s try this one again….LEILA AMIRSADEGHI of Eclipse.
Think About This: “Creativity comes from trust. Trust your instincts and never hope more than you work.” ~ Rita Mae Brown
Copyright 2016 © Kate Bacon / Well Dunne! Talent
Telemundo has named a new VP of Marketing for their network. MARIA ISABEL FIGUEORA will take the Miami-based job, coming over from VP of Marketing for Sony Pictures Latin America and Brazil. The University of Michigan grad has also been part of the Yahoo! marketing efforts. A bright and happy Well Dunne! Maria.
Creativity is when someone puts a whole new spin on something that we’ve all seen before. For instance, think about color combinations. Yellow plus Blue equals Green. But the folks at STEPHEN ARNOLD Music have taken this fundamental art fact and turned it into a stunning clear vinyl LP, full of their music, and it’s a sight to see. Named ‘What’s Printed Here’, it’s a limited production item, but you should check it out as best you can. Kudos to Dallas’ Rucker & Co for their artistic contribution.
Oops…ERIK CANDIANI isn’t starting in Oakland at KTVU on November 12. Turns out his first date in the office there will be November 30. Everybody stand down and enjoy November and Thanksgiving.
Think About This: "When you find yourself in a position to help someone, be happy and feel blessed because God is answering that person’s prayer through you. Remember, our purpose on earth is not to get lost in the dark but to be a light to others so that they might find their way through us.” ~ Alberto Casing
Copyright 2015 © Kate Bacon / Well Dunne! Talent
What happens when two class acts and all-round great guys combine their efforts? You get the combo of DAVE BAUMANN and STEPHEN ARNOLD, that’s what happens! Mr. Dave is the new Marketing and Creative Director for Stephen Arnold Music. Brilliant. Dave’s had music in his soul and this seems like the dream job one often conjures. His background in marketing is as impressive as his smile – CSD at WXYZ in Detroit, Marketing Director of KSTP in his home state of Minneapolis, Marketing Director of KIRO out Seattle way and Senior Graphic Designer at Twin Cities Public TV. All long runs with award-winning output and results. One of the best parts of the new adventure is he won’t be relocating from Detroit. He and his better half love it there. Stephen Arnold is the head man for the music company that bears his name and the music you hear on many, many stations around the world. Would mentioning the network jobs be too over the top? Let’s hear it for Dave. One. Two. Three. Well Dunne! Dave.
JIM MCNULTY, who does fab promo work for his own shop out of DC (you should keep him in mind what with November fast approaching!) was blesse by the Pope yesterday. Beyond terrific. God bless.
Job Alert – On-Air Promotions Manager KERA Dallas
Job Alert – Nightside Topical WBIR Knoxville
Think About This: "We are all broken, that’s how the light gets in.” ~ Ernest Hemingway
Copyright 2015 © Kate Bacon / Well Dunne! Talent
Dispatches from PromaxBDA Day 2 & 3 By Ray Ecke
For many creative professionals, the motto is ‘less is more,’ but don’t tell that to the organizers of this year’s PromaxBDA 2014. There were so many fascinating panels Wednesday it was impossible to see them all. Highlights included the State of Design featuring Stephen Price of Stash Magazine showcasing some of the best work of the last year; New Best Practices 2014, in which the always insightful Lee Hunt spoke in detail about measurement and how networks can better retain viewers; and leftchannel’s Alberto Scirocco’s Promo Bootcamp session Internet Killed The Promo Star that discussed new ways to inspire your creative soul and avoid ruts. Day 2 wrapped with an amazing discussion with filmmaker and founder of the El Rey Network Robert Rodriguez. His emphasis on living a full creative life was eye-opening. As he noted, “Ten percent of anything is understanding, the other ninety percent is being creative.” It was also fascinating to learn that he has a paint studio on all of his sets so actors when they are not shooting can go there and paint and “keep their creative juices flowing."
At the hotel bar, I had a chance to sit with voiceover artist and fellow “Jersey boy” Harry Legg (yes he swears that’s his real name). Over Diet Cokes (it was still a little early for drinks) we discussed his transition from radio to voiceovers, and the state of medium of radio in general. Are we the only two people who miss the classic DJs from the old WABC and WNEW New York radio stations? I hope not. If you get a chance to meet Harry, do get his business card, shaped like a hairy leg (get it, hairy leg/Harry Legg).
The night wrapped with a trip downtown to the Videohelper party. Inside their cool space with instruments hanging on every wall, guests were greeted with top shelf booze, a pool table and a free-for-all jam session in their soundproof studio. Spotted at the shindig were Steve Marino, director/CD at Nitrous Studio, master rep Stuart Sternbach of Pangea and design house The Goods’ EP Jason Sonner.
All of which led to the Day 3…
Highlights from the Thursday sessions were “Fresh & Flashy But Familiar: The Art of the Episodic Promo” featuring JD Currey of Fresh Cut Creative and Joe Tamanini of Studio City, who got into ways to liven up your promos; and “A Deep Dive Into The Rebranding of CCTV International” featuring Stephen Arnold and Chad Cook of Stephen Arnold Music, Tim Saunders and Caroline Aldridge of Broadcast Design International and Stefan Mueller of Flint Skallen, which went deep into their collective work for CCTV’s relaunch of 6 channels.
Before that session though, Stephen Arnold Music did its annual guitar giveaway. The winner this year of a Fender Strat signed by Tom Petty was Jon Fox, Executive Creative Director of Hothaus Creative, Atlanta. Later at pre-awards reception Jon wondered about the best way to get the guitar back to Atlanta (definitely on the ‘no’ list was the airline baggage check).
At the awards show, hosted by the very clever comic/actor Jeff Leach, some of the notable winners included Nickelodeon and 20th Century Fox’s Walking with Dinosaurs "Dino Rap"; Comedy Central — Franco Roast in the category of Entertainment Promo Spot; and CBS Television – "Under the Dome" Launch for Entertainment Program Campaign. The Agency of the Year Awards went to L.A.-based Stun Creative (North America), and The Corner London (Global Excellence).
The complete coverage and list of winners is here: (http://brief.promaxbda.org/content/fx-networks-wins-big-at-2014-promaxbda-north-america-awards)
What a great pairing. Along the lines of Martin and Lewis…cheese and crackers…bacon and eggs. Music man STEPHEN ARNOLD and creative guru GORDON SMITH are combining all that talent into a one-stop creative talent shop. Well Dunne! boys.
Got several great folks heading this way and that, but am awaiting the greenlight from those who greenlight. And let’s face it, this winter has been so harsh just about everywhere you look, it amazes that ya’ll keep from dropping the ball. Give yourself a warm Well Dunne!
Job Alert – Writer Producer Editor Shooter KITV Honolulu
Job Alert – Communications Manager WUCF Orlando
Job Alert – Producer The Golf Channel/NBC Sports Orlando
Job Alert – Promotion Manager WGCL Atlanta
Here’s an interesting take on whether Netflix should go full out couch potato, which would mean yet another screen vying for attention.
Think About This: "Money for me has never been anything but the sound of independence." ~ Coco Chanel
Reno is The Biggest Little City in the World. It’s also a southern locale if you are SAM ROSENBLUTH, who moved to Reno from Alaska where he was working for Coastal TV. A grad of Oregon State, Sam is now writing and producing creatively for FOX Reno for CSD MASON BEINSCHROTH. Well Dunne! Sam.
STEPHEN ARNOLD and his music folks are doing a nice, fun, social thing. Go to Facebook, hit the Like button for Stephen Arnold Music, and when you do, $1 gets given to Little Kids Rock, the national nonprofit that’s transforming children’s lives by restoring and revitalizing music education in disadvantaged public schools. Come on…first 5,000 Likes will go a long way to making things nicer for everybody. Well Dunne! Stephen.
Job Alert – Manager Consumer Marketing A&E Networks NYC Job 157022
Job Alert – Marketing and Promotios Manager Madison Square Garden Entertainment / The Chicago Theatre Chicago Job 13-4001
Job Alert – FOX 32 News has a rare opening for an experienced topical news promo producer. At FOX 32, nothing about our style is traditional and nothing on your demo reel should be, either. If you’re a highly experienced non-linear editor, exceptionally creative, with strong writing skills, and the ability to craft promos that drive tune-in and decimate the competition, we want to hear from you! In addition to producing topical news promos, you’ll help create image identity campaigns and branded marketing elements for air within a multi-screen viewing environment. This position plays a vital role in re-positioning FOX 32 Chicago to become the #1 station in the country’s #3 market.
Qualifications: 5+ years non-linear editing experience, preferably on an Avid platform. Knowledge of Adobe products software with solid motion design skills are a plus, as is experience in the Social space.
Qualified candidates should submit their resume w/link to online demo reel and cover letter, via e-mail to: email@example.com FOX 32 Chicago 205 N. Michigan Avenue Chicago, IL 60601
What a great idea – Whole Foods is opening an upscale health resort probably outside Austin. Sign me up. Details here.
Think About This: “Never ignore a person who loves you, cares for you, and misses you, because one day you might wake up and realize you lost the moon while counting the stars’ ~ Unknown
ANDREW MCGUIRE has done the Impossible. Well, something like that anyway. He’s actually joined Impossible TV as the new Creative Director of the brand building entity. The Oral Roberts U grad is best known for his digital art direction when he was Senior Art Director for Saatchi & Saatchi’s prestigious Team One. Why he just won the Mobile Lion Award for work he did for Lexus TORI 500 racing game. Andrew sounds like a real go-getter with a lot of talent. It’s what his new boss, JOEL PILGER, thinks for sure. Well Dunne! Andrew.
When STEPHEN ARNOLD says “this is the place”, he’s not doing a geography lesson. He’s telling you about his new local TV station music package. Click here and learn more.
Well this is quite the weather advancement. An App that will let you know exact weather for your road trip. Very Route 66 high tech of them.
Think About This: "Be careful of your actions. You never know when you’re creating a memory.” ~ Ricki Lee Jones
What can a girl say, other than these four are some of my favorite guys in the TV marketing world. STEVE PATRICK of WHEC, PAUL HELLEBUSCH of WFLA, STEPHEN ARNOLD of Stephen Arnold Music and LARRY DOYLE of WTSP. PROMAX Station Summit continues.
New Orleans’ WGNO has a new promo producer/writer/editor and his name is JARED BURNS. Thought you’d enjoy hearing his take on his new slot: “My name is Jared Burns and I’ve come to New Orleans, LA from across the state. Moving up to a market size of 53 here at WGNO is a big step up from KPLC, market 176, in Lake Charles, LA, but I’m enjoying all the new sights and opportunities. Going from a commercial producer position in Lake Charles to a promotions producer here in New Orleans is definitely a challenge and a change of pace, workflow, and responsibilities. However, I’m definitely glad that I made the move; I’ve learned a lot and gotten my hands on great new equipment all within the first month. I definitely consider this to be positive career move and am looking forward to learning so much more in this position.” Well Dunne! Jared and thanks to his CSD JEFF FUNK.
Today’s picture is not of New Orleans or Jared Burns, but it is a cute one that encompasses two fun favorites. That’s WHEC’s new creative guru STEVE PATRICK reading STEPHEN ARNOLD’s very cool read, The Story of Six Strings.
Job Alert – Art Director at KPHO in Phoenix.
Job Alert – Topical writer producer for Right This Minute national show. Phoenix locale. Magic Dust Television is the place.
Think About This: "Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime." ~ Mark Twain
What a wonderful surprise and a super read. None other than STEPHEN ARNOLD, the music man of Stephen Arnold Music, has written a book. The multi-talented Mr. A has penned A Story of Six Strings. Kudos for those who immediately thought guitar. Here’s the link to Amazon. Go on…buy it. You know you want to…
From the Oops Department….I misspelled ROBBY THOMAS’ name last time. Heck, there were some errors all over the thing. He’s been at WMBB in Panama City (which is not all that far from Pensacola…) and is going to make the switch from Nahunta, GA where he launched BTC Vision for the Brantley Telephone Company. He has been Marketing & IPTV Director. Of course he’s still heading to WNCN in Raleigh. Well Dunne! again, Robby.
SuperBowl came and went and it all seemed rather, well, ordinary. The only spots that really worked were for Bud and Chrysler. The Bud spots about the end of Prohibition was amazing, especially the two Clydesdales rearing up at the end. And who can beat amazing copy combined with Clint Eastwood?! Imo.
Got a deadline for the PROMAX Shuffle page…all you with new jobs better hurry up and share proper info and a jpg. Carry on.
Think About This: "A knowledge of the path cannot be substituted for putting one foot in front of the other.” ~ M. C. Richards
Well Dunne!’s crackerjack stringer RAY ECKE is hard at work at PROMAX, writing up yesterday’s events as he attends today’s sessions. In the meantime, check out the frivolity on the faces of some Maxers on their way to the Intrepid party. Here’s his WEDNESDAY REPORT
Wednesday report from PR and writer RAY ECKE
…Another amazing day at PromaxBDA here in sunny NYC…
The day began with some great writing insights from the great writer Elmore Leonard and a conversation with CNN’s Anderson Cooper who was interviewed by CBS Early Show co-host Erica Hill. Cooper revealed details about his forthcoming syndicated talk show. “This is not a news program, we think this year we will be the only show on the air that covers a broad spectrum of topics,” Cooper said. “From a big celebrity interview one day, to a hot-button social issue the next day, and the following day an interview with a real person who has a real-life challenge we can all learn from. And pop culture stuff, I am as big a student of pop culture as anyone out there.”
LEE HUNT (KB insert-Lee is one of the smartest and most visionary…he’s amazing) is always informative “Best Practices” drew huge crowds as he unveiled his latest research into effective promo placement, cross channel promotion and the value of social network sharing apps to network promotion. Lee’s entire presentation is available on his website — http://leehunt.com/
Motionographer’s Justin Cone presented his always-popular State of Design, which focused on best creative design and motion graphics of the year. All of the work shown can be seen at www.motionographer.com/sod2011.
The day ended with the Marketing Genius panel in which 4 promo projects were presented to a panel of experts that included JOHN MILLER, MO of NBC Universal; Susan Credle, CCO, Leo Burnett; and “30 Rock” co-star Judah Friedlander. The winner was design house Roger’s work on the Scream awards, with STEPHEN ARNOLD Music’s work on the WGNO’s God Bless Louisiana’s promo campaign coming in a close second.
Looking forward to today’s session with Spike Lee interviewed by Charlie Rose and of course the big Awards extravaganza hosted by my old college buddy Jay Mohr.
Job Alert: Manager of Consumer Marketing at Comcast Entertainment in LA – includes on-air, off-air, online, paid media and viral/social media marketing.
Forbes has some unhappy stats to share about the impact of technology and a bad economy on our business: “Broadcast news analysts and advertising and promotions managers experienced five-year declines of 16% and 33% respectively. The adjustment follows a wide-spread media transition to online content and shrinking advertising revenue and budgets”
Think About This: “Sometimes you’ve got to let everything go – purge yourself. If you are unhappy with anything…whatever it is bringing you down, get rid of it. Because you’ll find that when you’re free, your true creativity, your true self comes out.” ~ Tina Turner
Talk about One To Watch…put NOELLE KEARNS on that list. She’s the newest member of JIM HART’S Creative crew at Scripps’ ABC affil KNXV in Phoenix. Noelle began on Monday and is calling The Valley of the Sun home, leaving behind the still wintry weather on the East Coast. She’s as native to Philadelphia as a cheese steak. Noelle began at WPVI in Philly, working her way up from Intern to part-time Associate Promo Producer. Her teachers on this journey? One uber-talented MIKE MONSELL, VP and Creative Honcho at ABC’s station in the City of Brotherly Love. And the other was effervescent KRISTIE GONZALES, now CSD at ABC in Fresno – but when taking Noelle under her wing, Kristie was crafting promos at WPVI. Noelle has a degree from Temple and I hope she gets as big a kick out of the saguaro cactus as I do! Big Well Dunne! Noelle.
Demographics are dead. So says CBS Research Guru DAVID POLTRACK, and he’s truly the best research person around. The end of the 18-49 demo.
What a wonderful promotion The History Channel has. Check out the National Civil War Student Challenge. You can play without officially competing since its pretty sure none of you are still in high school. Just how well versed you are in Civil War history?
The Mercury Radio Awards are calling for submissions for their 2011 Awards. If you have radio spots or a campaign, you’ll want to get the info here. Pondering why entry fees for ALL competitions have skyrocked…seriously. Wow.
Yesterday, I made a mistake and need to fix it right now. STEPHEN ARNOLD is how you spell STEPHEN’s name. With a Ph…not a v. He’s already forgiven me and I won’t make that mistake again. So all you in search of great music, you know how to correctly spell his name!
Think About This: “That seemingly scary condition, whatever it may be, is not the problem. It’s your reaction that has you shaking. And that’s why, if you’ll become conscious of a fearful condition instead of afraid of it, you’ll change forever your relationship with fear." ~ Guy Finley
That great open Creative slot in Denver is filled. Taking the title Director of Marketing and Creative Services at the Tribune combo in the mile high city is native Californian ERIK CANDIANI. He’s at KDVR FOX and KWGN CW from his slot doing creative things at Los Angeles’ KTLA. Erik loves LA but is excited about all the possibilities Denver is offering. Well Dunne! Erik.
JOB ALERT! For the artists amongst us – The Golf Channel is looking for Director of On-Air Graphics. Get to live in Florida and everything. Orlando actually. Go to the Golf Channel site and click away.
JOB ALERT! But only for the bilingual Spanish-English peeps. BBC in Miami needs a Creative Services Director. And I want that person to hire the wonderful Well Dunne! bilingual voices, CHRIS SMITH and RICCARDO PIROTTI (who just happens to live in the Miami area, gracias.)
ESPN’s got a great, attention-getting yet sly spot. Arnold Palmer is at some kind of food court and goes back and forth between the iced tea and lemonade to fill his glass. You gotta see it…really nice.
MY BAD…I misspelled STEPHEN ARNOLD’s name last time. I apologize and hope you all listen for his new musical stylings done for The Golf Channel.
The cartoonist who draws Dilbert has a blog. And he has some fun insight into listening. Check it out here.
THINK ABOUT THIS: "Language… has created the word "loneliness" to express the pain of being alone. And it has created the word "solitude" to express the glory of being alone.” ~ Paul Johannes Tillich (The Eternal Now)