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Tagged with " Steve Rifkin"

June 14, 2012

Jun 13, 2012 by     1 Comment    Posted under: Uncategorized

Sunny is not just a weather forecast…it’s a way of looking at things. OK, it IS a weather forecast, but there’s more.  It also describes ABIGAIL O’STEEN, a true Floridian who loves time she spends outdoors in the…ready for it…sun. Ms. Abigail is the new Creative Services Producer for Heart’s NBC affiliate WESH in Orlando. She’s making the transition from O-town’s Cox-owned WFTV, where she’s worked for five and a half years, in both the newsroom and in the promo department. Learned a lot about Topicals while there. She’s got a broadcast journalism degree from the University of Florida and grew up in Montverde, which is on Lake Apopka. She’s all happy about her new gig and working with Promo Manager TONY REED and CSD STEVE RIFKIN.  Well Dunne! Abigail. 

Speaking of Orlando – CSD BOB ST CHARLES at WFTV is looking for a Promotion Manager. Here’s the deets:  Promotion and Brand Manager  WFTV Orlando, FL

If you are organized, creative, talented, energetic, have great leadership skills and looking to live where the sun shines all year long, then this job is for you.

WFTV is Central Florida’s News Leader, an ABC affiliate and Cox Media Group station serving Orlando-Daytona-Melbourne, a top-20 market, currently has an opening for a Promotion and Brand Manager to join our Creative Services Team. 

Successful candidate must be able to effectively lead a dynamic team of producers and graphic artists in the creation of high quality image, topical and sweep spots for a number one news brand.  You must also be able to turn news promos that are compelling and relevant to viewers in a deadline-driven, high pressure environment and assist in developing and executing long term marketing and community engagement strategies in a highly competitive market. Position also will be responsible for scheduling daily promos and managing promotional inventory and coordinating and managing station events and strategic partnerships. 

Previous position in television promotion management and basic Avid editing skills required.  

Please send your resume to: 

Bob St. Charles 

Creative Services Director



Job Alert – VP of Video Marketing at Cox Comunications in Atlanta  

Think About This:  "We each have the choice in any setting to step back and let go of the mind-set of scarcity. Once we let go of scarcity, we discover the surprising truth of sufficiency. By sufficiency, I don’t mean a quantity of anything. Sufficiency isn’t two steps up from poverty or one step short of abundance. It isn’t a measure of barely enough or more than enough. Sufficiency isn’t an amount at all. It is an experience, a context we generate, a declaration, a knowing that there is enough, and that we are enough."  ~ Lynne Twist


February 10, 2012

Feb 9, 2012 by     Comments Off on February 10, 2012    Posted under: Uncategorized

TONY REED is going to spend Spring Break in Florida. Well, actually, he’s going to be spending all his time in Florida. He’s been chosen to be the new Promotions Manager of WESH, Hearst’s NBC affil in Orlando. He’ll be making the switch from the Hearst operation in Albuquerque, KOAT, where he’s been for the last seven years. The Fort Wayne, IN native is a grad of Mizzou (go Tigers!) so of course, he’s a favorite. Tony will be joining the creative team that is headed up by CSD STEVE RIFKIN, another fave. These poor guys are going to have to find a good seafood place for visiting friends…really they will. Of course, The Big Orlando is where Hearst Corporate marketing head SUZANNE GRETHEN did her magic (no relation to the basketball team there), so Tony is going to be knee deep in creative energy. And perhaps he’ll find his way to Sarasota where the circus winters. That’s him in the picture during a trapeze class. Well Dunne! Tony.

And yes, that means KOAT is going to be looking for a new CSD…which makes this a Job Alert.

Job Alert – VP Communications at AFI in LA.

Job Alert – NBC O&O stations are looking for a VP Marketing  Job #4522BR

Job Alert – VP/Creative Director, Integrated Marketing The CW Network #129414BR

Job Alert – FOX in DC is looking. Work for the super duper MIKE HENRY:

SENIOR PROMOTIONS PRODUCER: Regular Full-Time Responsibilities will include: write, produce, and edit topicals/pre-show teases; produce PSA’s and assist with updating promotion, public service, website and social media content; produce images and topicals for network shows and syndicated programming. Tag network and syndicated spots.  Experience in developing/executing and overall marketing strategy across multiple platforms (TV, Radio, Online, Mobile). Be able to guide projects through all aspects of production-from initial concept formulation to final spot production.  Additional duties may include coordinating contest promotions with outside media outlets, filling promotion logs and developing creative marketing plans using social networking sites. Other duties as assigned and as deemed appropriate and as assigned.  

Requirements, Skills & Abilities:  Bachelor’s degree and experience in Promotions/Creative Services. 3-5 years experience producing topicals, news series and image advertising in a medium to large television market is required.  Strong writing and conceptual skills. Must be able to produce high end news topicals under challenging deadlines. AVID skills a plus. 

After hours expectations. About time that subject comes up. What with emails, smart phones and even dumb phones, what do companies expect from their people once they’re off the clock (or is off the clock just a thing of the past?) Check it out. 


Think About This: "This is the lesson: never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy." ~ Winston Churchill


Thursday September 29, 2011

Sep 28, 2011 by     Comments Off on Thursday September 29, 2011    Posted under: Uncategorized

 It’s the perfect situation. Getting a great new job, more money and NOT having to shove your stuff into boxes while looking for a new place to live. That’s the situation for Central Florida’s STEVE RIFKIN, who has been promoted by the Hearst folks and is now the Creative Services Director at NBC affiliate WESH in Orlando. Steve has been at the CW there, WKCF, so he’s on top of the market, etc. The upper NY state native is an Indiana State U grad who has worked at Meredith’s WNEM in Michigan and CBS in Knoxville (where he became a Tennessee Vols football fan). Yep, he sounds just thrilled by the new slot and that, as they say, is a very good thing. Well Dunne! Steve.

Heading to Vegas is KEVIN O’NEAL and family. Kevin is the newly named Sr. Writer Producer for CSD JIM KOONCE at  ABC affil KNTV in Las Vegas. He’s making the switch from being CSD at FOX28 (WSJV for those into calls) in South Bend, Indiana. Mr Kevin has also managed the creative efforts of the CBS/FOX duop KMEG/KPTH Sioux City, Iowa and CBS affil KRCG in Columbia, MO.  Yes, he’s never had a job in the lovely Southwest, but he did study at University of Houston, which Texans say is in the Southwest but really isn’t, since their humidity is rather, well, high. Know Kevin will love desert living. He’ll be there about mid-October. Great big Well Dunne! Kevin.

OH RATZ…I made a mistake. You know yesterday when I told you about NICK ALLARD looking for a newscast director for KCCI in Des Moines? Well, it’s a CBS affil. Yep, Columbia Broadcasting System station. Part of the Eye network.  Not affiliated with any other network. So keep saying KCCI is CBS…KCCI is CBS…KCCI is CBS….carry on.

Job Alert – Promotion Manager needed at WNCN in Raleigh. STEVE PATRICK is the man making the choice….

Job Alert – Promotion Manager at WESH. I bet you figured that out by the story on Steve, eh?

Job Alert – Promo Producer needed at FOX Austin, KTBC.

Wish I had thought of this…http://baconery.com/

Think About This: "The power of losing control is about learning how to let go of trying to control the uncontrollable outcomes and circumstances in our lives. To do anything else is a blueprint for living a life that is driven by stress, fear, and disappointment. I’m not suggesting that we shouldn’t do everything we can to make our dreams and desires come true. But letting go of the illusion that we have complete control over our outcomes will free us from our fears, allow us to bring more of ourselves to the work we need to do, and enable us to find happiness and power no matter what life brings our way."
~Joe Caruso