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Tagged with " Susan Credle"

June 30, 2011 .2

Jun 30, 2011 by     Comments Off on June 30, 2011 .2    Posted under: Uncategorized

 

Well Dunne!’s crackerjack stringer RAY ECKE is hard at work at PROMAX, writing up yesterday’s events as he attends today’s sessions. In the meantime, check out the frivolity on the faces of some Maxers on their way to the Intrepid party.  Here’s his WEDNESDAY REPORT

Wednesday report from PR and writer RAY ECKE

…Another amazing day at PromaxBDA here in sunny NYC…
 
The day began with some great writing insights from the great writer Elmore Leonard and a conversation with CNN’s Anderson Cooper who was interviewed by CBS Early Show co-host Erica Hill. Cooper revealed details about his forthcoming syndicated talk show. “This is not a news program, we think this year we will be the only show on the air that covers a broad spectrum of topics,” Cooper said. “From a big celebrity interview one day, to a hot-button social issue the next day, and the following day an interview with a real person who has a real-life challenge we can all learn from. And pop culture stuff, I am as big a student of pop culture as anyone out there.”
 
LEE HUNT (KB insert-Lee is one of  the smartest and most visionary…he’s amazing) is always informative “Best Practices” drew huge crowds as he unveiled his latest research into effective promo placement, cross channel promotion and the value of social network sharing apps to network promotion. Lee’s entire presentation is available on his website — http://leehunt.com/
 
Motionographer’s Justin Cone presented his always-popular State of Design, which focused on best creative design and motion graphics of the year. All of the work shown can be seen at www.motionographer.com/sod2011.
 
The day ended with the Marketing Genius panel in which 4 promo projects were presented to a panel of experts that included JOHN MILLER,  MO of NBC Universal; Susan Credle, CCO, Leo Burnett; and “30 Rock” co-star Judah Friedlander. The winner was design house Roger’s work on the Scream awards, with STEPHEN ARNOLD  Music’s work on the WGNO’s God Bless Louisiana’s promo campaign coming in a close second.
 
Looking forward to today’s session with Spike Lee interviewed by Charlie Rose and of course the big Awards extravaganza hosted by my old college buddy Jay Mohr.
 
Merci Ray!

Job Alert: Manager of Consumer Marketing at Comcast Entertainment in LA – includes on-air, off-air, online, paid media and viral/social media marketing.

Forbes has some unhappy stats to share about the impact of technology and a bad economy on our business: “Broadcast news analysts and advertising and promotions managers experienced five-year declines of 16% and 33% respectively. The adjustment follows a wide-spread media transition to online content and shrinking advertising revenue and budgets”

Think About This: “Sometimes you’ve got to let everything go – purge yourself. If you are unhappy with anything…whatever it is bringing you down, get rid of it. Because you’ll find that when you’re free, your true creativity, your true self comes out.” ~ Tina Turner