CSD STEVE PATRICK of Nexstar’s duop WIBV/WNLO in Buffalo looked outside the run-of-the-mill ‘hire a producer’ situation and found a talented, enthusiastic candidate to add to his promo team. Welcome SARAH SIGNORELLI to the CBS/CW operation. Ms. Sarah has been creative via graphics and marketing for several operations in The Nickel City. Sidebar: That nickname comes from the back of the five-cent piece, which is, of course, a buffalo. Back to Sarah – she writes for Buffalo Spree, which is the cutting edge magazine. Did an internship at WGRZ there. She was a triple major in college: communications, journalism and digital media arts. Rare and wonderful indeed. That deserves a three-time Well Dunne! Sarah.
Don’t you love ‘outside the norm’ promotions? The kind that make you say “Wish I could have done that.” There’s a video to support the next Jurassic Park movie that is not only spot-on directorially, but is hilarious to boot. Give it a gander.
Think About This: “Go venture far beyond the shores. Don’t forsake this life of yours. I’ll guide you home no matter where you are.” ~ Avicii