October 10, 2023

Know of a great job, inside or outside TV marketing? Then let TERRY KOWALSKI know about it. He’s currently on the hunt for a new slot. Let’s put his TV promo chops and his Masters in PR to work. His email is available if you ask – or look him up on LinkedIn.

Kudos to former promo pro JESSICA HENRICHS (WBZ Boston) who is now President of Colle McVoy where her agency was named Best Midsized US Agency of the Year by Adweek.

Station Sales Lesson #1. No, not spots, whole stations. It’s an interesting niche. Limited inventory to start. Federal regulations to consider. And it’s actually a leveraged buyout, all according to a formula that works. This is Lesson One to use as a knowledge base. Radio and television play by the same rules with TV being WAY more expensive and complicated. We’ll focus on TV. Stations go on the market for a variety of reasons, the two main ones being a distress sale or a way to raise capital. Distress sales are usually a way to pick up a property at a ‘savings’ with a faster closing. Stations don’t hang a For Sale sign out, since knowledge of the sale can negatively affect current ongoing business. How does one find stations for sale? By and large through a media broker. MORE info next time in lesson Two of Station Sales.

Job Alert – Creative Services Director WBAL Baltimore

Think About This: “I hope that your mind finds ways to believe again – that the good things you’ve done are not forgotten, and the good things you deserve will come.”  ~  Jerico Silvers