Should have known Tegna was going to make a change in their marketing areas when, on their very own help wanted pages, they eliminated any marketing openings. None at all. Not under Journalism. Not under Digital. Not under Engineering. Not even under Advertising Sales and Marketing. They should be clearer and more honest and take the word ‘marketing’ out of that heading. Have it read Advertising Sales. This has been ongoing for quite some time and no, nobody at headquarters returned inquiries as to why HR chose this. Now we know.

The readers of these posts know that for some time the daily (or not) subjects have more and more been about those who once were tasked with TV station positions and have moved on. Found positions utilizing their craft, their trade, their gifts. Just about 100% of them are happier. Yes, contacts can be shared should you wish to connect to any of them. And better pay. Don’t forget that.

Because PROMAX (and all the other iterations of this group that came before) utterly failed in their mission to establish the station marketing person as key to successful operations, those effected by this move will have to educate possible employers about what they did and what they bring to a new area. In a business that relies on communications and choosing the correct word, it is a sad lack of success.

Anybody find it ironic that the business model that relies on other people’s ad dollars is now pulling back from that exact area themselves?

Think About This: “The only jobs worth taking are the ones where you get to start something or the ones where you get to fix something.” ~ Peter Chernin