This week might qualify for “‘Week Most Seasoned Creatives Left TV”. After 20 years with Scripps, KNXV CSD JIM HART announced his retirement from the Phoenix ABC affil. Come the first part of January 2022, he’ll be able to enjoy long, lingering coffee shop mornings while also attending to family and friends. So well deserved. Let’s do the math for 20 years (including the sabbatical when he walked The Camino in Spain). 20 years times 3 sweeps periods per year times at least 10 (many more actually but we need to keep the math simple) special news reports that needed marketing attention per sweeps. That equals approximately 600 spots/campaigns. Whew. I wonder if the major ad agencies worldwide have people who oversee that much creative work. And we’re not counting image, sales, contests, PSAs and an assortment that boggles the mind.  You’re an amazing pro, Jim and you get a major Well Dunne!

Job Alert – Creative Services Director KNXV Phoenix

Job Alert – Sr Writer Producer Showtime NYC

Once upon a time, a Martian landed on the parking lot of a broadcast entity. The Martian clamored out, went inside and asked to be taken to the leader. Once in the corner office, the Martian looked around and asked ‘What is it you do here?” The General Manager had two possible answers. The first was ‘we provide entertainment and information for people in our area.’  The second answer was ‘we sell airtime.’ The focus of the answer will determine the business practice, since one deals with product that can be sold and one is the selling of a product that is not getting the focus it needs. Basic business as explained by a martian.

Think About This: “Clutter is not just physical stuff. It’s old ideas, toxic relationships and bad habits. Clutter is anything that does not support your better self.”  ~  Eleanor Brown

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