Turning this over to the talented BRAD CRUM who, like many of you, lost a friend this past week. Thank you Brad.

A few words about Jeffrey Price.

Jeff Price passed away last week, still in the creative prime of his life, from a sudden heart attack. I say that because people always ask…so now that’s settled! So, let’s talk about the man who lived among us.

Winner of numerous BDA, Promax, Emmy, and Art Director’s, awards, Jeff was the real deal as a designer. When you brought an assignment to him you knew you would get back something that was meticulously considered, and lovingly crafted—clean, contemporary, always appropriate to the moment.

For several years while I was Affiliate Promotion VP at CBS in the 90s, Jeff was our go-to designer for just about all print things affiliate. He came up through TV stations, and he completely understood what affiliates needed in a services guide, or newsletter, or graphics how-to.

I would say the culmination of Jeff’s work for us came with the “CBS Eye Guide” we created together in, I believe, 1997. At that time, it was the only complete station usage guide for the venerable CBS logo that had ever been created. Frank Stanton himself weighed in on the content, and it was truly a beautiful thing to behold, complete with elegantly die-cut pages that featured classic photos of iconic CBS stars.

But Jeff was never just a scribe, toiling in the shadows. He had a bigger than life personality. I like to say that. Jeff was outspoken, but never out-designed. He was always in tune with the interpersonal politics around him—and he usually had an opinion—which was pretty much right on the money.

I encourage you to read Jeff’s bio on his website, “jeffpricedesign.com“–I won’t go into all the stations and networks he worked for. But I can tell you that he picked up wonderful friends wherever he worked, because he was just a truly generous and lovable guy.

It was with one of those life-long friends, Diane Kline, whom he met at KTVI in St. Louis, that Jeff undertook one of his final projects. It’s a children’s book called. “The Remarkable Red Crow”. As with All his projects, it is eye-poppingly beautiful and elegant—but also a load of fun to read and absorb.

You see, while the book is ostensibly about a red crow, it’s really about Jeffrey’s life—his early feelings of loneliness because he was different. The ostracism of his siblings—unlike them, he had red hair, loved drawing and art, and had not interest in hunting or fishing. He was always his own man, but it was a lonely path. And it was only in adulthood that Jeff found his true family, in the other creative people that he met and befriended. His love and loyalty for his friends lifted Jeffrey up and made it possible to be the creative superstar that he was.

After CBS, we stayed in touch on Facebook and through Messenger. The last time I heard from him was in late July as he was just finishing up his amazing “The Remarkable Red Crow.” I was in a hurry the day that he reached out to me so I couldn’t chat—-I just left him the message, “This is Truly Wonderful.” I hope he took my comment to heart—it wasn’t just About the book—it was about Jeff himself. A courageous man, who loved fully, and created directly from his heart.

Good bye old friend. As a fellow red-head, I can totally relate!