When you live where there isn’t any real change to seasons, it’s  an eye-opening experience when the autumn colors decorating the trees around you come into full vibrancy. The reds and golds of the leaves are delightful. Enjoying a real autumn is what MATT PARISE is doing in the Utica, NY area as you read this. He’s a California guy who’s left the Palm Springs market, and the palm trees, behind in his new role of Marketing Director of WUTR/WFXV/WPNY, Nexstar’s ABC/FOX/MyTV station in the Mohawk Valley. With his wife’s family in the Buffalo area, it’s the right move at the right time. He’s been at KMIR doing all kinds of creative things with an art director eye. He’s also done promo for KUSI in San Diego. So happy to know he’s working with a super GM – shout out to Steve Ventura and SM Diane Siembab. Well Dunne! Matt.

Job Alert – Producer KING Seattle (work with Jay Yovanovich!!)

Job Alert – Promotions Manager WAVY Portsmouth

Job Alert – Creative Services Director WBOY Clarksburg

Job Alert – Creative Services Director WFXR Roanoke

Job Alert – Creative Services Director Springfield MO

Yes, that sound you hear in the air – jingle bells. The holidays are so going to be different, but let’s do something very nice despite it all. Let’s buy products from the makers and artist directly. And let’s support other marketing pros across the country. I have a list of items and people, and if you want to be added, let me know. Everyday (promise) there’ll be another option that will be a double plus. Great idea!

Think About This: “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” —Buckminster Fuller