Hey there. Been awhile. Hope you are healthy as you read this. Hope you haven’t lost your sense of wonder…or sense of humor…or sense of smell. Yes, you can lose your sense of smell if your body is fighting off the Covid intruder. Just one of the many unpleasant and perhaps fatal indicators of the disease that has sent us all to our rooms.

Yet, life goes on. People still get new jobs, although the idea of a job for some station / network isn’t what it used to be. Waking up one day to Zoom with Company A is not that much different than waking up one day to Zoom with Company B, is it? Punching a clock is as outdated as a blacksmith. Sure, blacksmiths still exist, but they serve a greatly diminished role in life than they once did.

So, how will marketing change? Lee Hunt, the brilliant TV marketing leader (in fact, the only real leader in many people’s opinions) has an insightful article via LinkedIn. Read it. And underscore the main focus: “We have an opportunity, and an obligation, to use our promo time to inform, comfort, and help viewers find some escape. Trustworthy brand messages, new franchises that match changing viewing patterns, as well as promotional stunts to freshen current programming while we wait for production to ramp up again will not only help our viewers get through this difficult time, but help us build a stronger relationship with them.” https://www.linkedin.com/pulse/how-has-corona-virus-impacted-on-air-promotion-lee-hunt/?trackingId=xKyTRPjiRhS7aAIfquxPTA%3D%3D

The upbeat vibe of the Well Dunne! blog seems a little frivolous right now. Or maybe it doesn’t. Nobody knows. Writing it makes life seem normal again. Perhaps reading it will do the same for you. So onward. As good news, and bad, comes along, let’s look at it together. Let’s double down on Think About This. Let’s remember that creative people see and hear and react differently than most others. It’s what makes us creative. Basically, this is a pause in the hectic lives we have been living to listen (yes, those are birds), and think, and create those gifts within us that have to be shared.

Think About This: “The most beautiful people we have known are those who have known defeat, known suffering, known struggle, known loss, and have found their way out of the depths. These persons have an appreciation, a sensitivity, and an understanding of life that fills them with compassion, gentleness, and a deep loving concern. Beautiful people do not just happen.”  ~  Elisabeth Kübler-Ross, On Death and Dying