>Articles by " Kate"
It’s a double header. Not one but two marketing pros were tapped for overall station management slots while most of us were asleep. Great news no matter what. Let’s start with JEFF HOLUB who is now the Station Manager for WGCL, Meredith’s CBS in Atlanta, and WPCH. He’s been the CSD there and came after a long and successful run handling creative at FOX in the San Francisco market, legendary KTVU. That’s him in the picture. He sounded more smiley this morning. Well Dunne! Jeff.
Our twofer is SCOTT CHASTAIN, who many of you know from his time as EVP of Affiliate Marketing and Development at NBC. He’s headed to Lansing where he’ll be VP and GM for the CBS and ABC affils, WLNS and WLAJ respectively. Kudos to Nexstar to have the foresight to see that marketing people know how to run a station, know how to handle people, know how to make sales sing and are like Lake Wobegon children – above average. Scott is a Texas Aggie who has done marketing for stations in New Orleans (WDSU), WXII in Winston-Salem and KBTX in Bryan, TX. A big Well Dunne! Scott.
Marketing people don’t get the respect they so deserve and are rarely considered to run stations, which is a major disappointment. The question asked so often is “Why do so many people leave the TV marketing stations-side biz?” Well, there’s no upward mobility by and large. Put in the promo box, nobody asks how many promos one can oversee, write and produce before burn out sets in. Silly moi, I was always under the impression that the trade group was supposed to elevate the role of marketing and creative. Nope. Not even.
Think About This: “Never mind searching for who you are. Search for the person you aspire to be.” ~ Robert Brault
Out in California’s capital, AARON HEINRICH has taken the Marketing Director slot for ABC10, aka KXTV. His background is sterling and includes ASU, USC and Thunderbird, which is an amazing international business learning center. This is his first TV job after some exciting PR slots that include VPships at McQuerterGroup, Niehaus Ryan Wong, Manning Selvage and Lee, Ketchum, Waggener Edstrom Worldwide plus exciting consulting roles. He loves to write, as his Masters in screenwriting proves. Well Dunne! Aaron.
Job Alert – Marketing Manager KCPQ Seattle
Think About This: “We must free outselves of the hope that the sea will ever rest. We must learn to sail in high winds.” ~ Aristotle Onassis
Yes, it’s election day, but we know that. Boy do we know that. Let’s relax today, allow the people to vote. What we’ll do head north…to Alaska. It’s what CHRIS HUSSEY has done now that he’s ensconced as Marketing Director of Dinali Media’s KTVA, CBS in Anchorage. Yes, he will see moose, as JOHN RICE did when he was in the 49th state. Hopefully pix will be posted. Chris, who has a degree from University of Wisconsin at Superior, is a wordsmith, who has been a freelance writer as well as a TV promo guy. He learned TV marketing at KBJR Quincy Media’s NBC in Duluth where he was Promo Manager as then CSD. He’s marketed newspapers, written about gaming, done podcasts and was a fitness instructor. He comes from his slot as Marketing Director of Quincy’s KWWL, NBC in Waterloo, Iowa. Well Dunne! Chris!
Think About This: “Hope begins in the dark, the stubborn hope that is you show up and try to do the right thing, the dawn will come. You wait and watch and work; you don’t give up.” ~ Anne Lamott
Copyright © 2018 Bacon/Well Dunne
Let’s begin the week by letting a guest editor share his good news. Turning over to DAVID HERSHEY, who wrangles the creative at KTVT, CBS in the DFW market. Take it away David:
I’m pleased to announce the newest member of our 11/21 Creative Services team. EMILY THOMAS will be joining us as our newest Promotion Writer-Producer! She’s coming to us from the Nexstar Triopoly (yes, I said triopoly) in Youngstown, Ohio. There, she produces topicals, TSR’s and Image spots for three (yes I said three) network affiliates including ABC, Fox and CBS on a daily basis. She is also well-versed in the Wide Orbit world so that will be a good resource for us as well. We were very impressed with her tease-writing skills as well as her overall work-ethic. I think she will become a valuable part of our already-stellar creative services team. Emily has accepted Seth’s old position after he was promoted up to Senior Producer to replace Rhett. Her start date here will be November 26th. Well Dunne! Emily.
Job Alert – Marketing Director WSB TV Atlanta
Job Alert – Cretive Services Director WTVA Tupelo, MS
Job Alert – Marketing Director WCNC Charlotte
Job Alert – Producer/Editor KABC Los Angeles
Job Alert – Sr. Promo Producer WISH/WNDY Indianapolis
Think About This: “Great spirits have always encountered violent opposition from mediocre minds.” ~ Albert Einstein
2018 copyright© WellDunne/KDBacon
From the ‘it really isn’t late when you consider time as a whole’ department comes our spotlight on DAN MCGRANE, who earlier in the fall made the switch from Springfield, MO to Omaha, Nebraska, taking the Marketing Director slot at Gray’s NBC affil WOWT in the Cornhusker state. He’s a grad of the University of Iowa who got his foot in the TV door at WHO in Des Moines and then went to WCVB in Boston to hone those promo chops. From Boston, he took the Marketing Director slot at Gray’s KY3 in Springfield. He’s keeping it in the Gray family. Well Dunne! Dan.
Had a wonderful exchange with a well respected (and talented) CSD that led to the thought that TV marketing people today have to add the task of restoring trust in news. You heard it right…trust in news in general. Big job. Much much more coming up on that. Stay tuned.
Think About This: “Attract what you expect. Reflect what you desire. Become what you respect. Mirror what you admire.” ~ The chalkboard sign outside a Botox boutique in Los Angeles
Happy Halloween! Want to hear something scary? Hair-raising? Freightening all because it’s true? TV stations are the targets of crazy people right now, more than ever. Crazy and perhaps lethal people. In the last few days, there are at least two stations that have had to take drastic measures for their personnel’s safety. Up in Billings, KTVQ was the target of someone who left a suspicious box outside one of their entrances. The bomb squad blew up the box, which was covered in some strange writing and contained wires. The man responsible is now in psychiatric care. In Albuquerque, KOAT had two policemen stationed at their location because some nutjob was outside and could have been dangerous. All this in light of the mailed bombs. Out in Salinas, California, KSBW’s production van was set afire Friday night … on purpose. Arson is being investigated. One more time, with feeling…use your air. Use your talents. You can make people know things and understand them. Use those talents. The press is NOT the enemy of your viewers. Or your non-viewers. Or the population of your market. As you trick or treat today, remember there’s Godiva chocolate for the folks who send in their anti-hate, pro news actions. As they used to say on Hill Street Blues, stay safe out there. Don’t let Well Dunne! be a eulogy.
Think About This: “Non-violence means avoiding not only external physical violence but also internal violence of spirit. You not only refuse to shoot a man, but refuse to hate him.” ~ Martin Luther King, Jr.
71 years in the broadcast biz. That’s the combination of SYDNEY RUBIN and her husband ALEX’s time doing TV marketing and shooting news, respectively. And, as the saying goes, they’ve been there and got the T-shirts, mugs, and branded items galore. Time to try another dance, and that they are. Syd is leaving her News Brand Manager slot at Tribune’s KCPQ in Seattle and Alex is turning his camera into the news ops guy there as well. The two are going to operate their Port Angeles, Washington B&B fulltime. Yes, they bought a B&B and it’s gorgeous. Maitland Manor. See for yourself – that’s the front as today’s picture. Syd’s a grad of the prestigious Syracuse Newhouse School of Communication and has worked in marketing in markets like Albany, Seattle, Colorado Springs. A consultant for Magid, she knows how to market like a major pro. It’s another loss to the collective marketing world of television. And it might even be an indictment to the way TV works today on a local level. Would say she’d be missed, but that’s not going to happen…we’re going to go see her in Port Angeles and enjoy her delicious cooking, in particular the jams and jellies that add the special je ne sais quoi to breakfast. She’s also going to serve Bailey’s Irish oatmeal. She’ll be around for a few more weeks, so reach out to her yourselves. Saying Well Dunne! seems rather less than called for. But Well Dunne! Rubins.
Think About This: “There is no envy, jealousy, or hatred between the different colors of the rainbow. And no fear either. Because each one exists to make the others’ love more beautiful.” ~ Aberjhani, Journey through the Power of the Rainbow: Quotations from a Life Made Out of Poetry
Wanted to kick off the week with a wonderful story about SYDNEY RUBIN, who has a fabulous adventure ahead of her, and it doesn’t involve TV. OK, she’ll have a TV and cable but her brilliant marketing chops won’t be part of the picture. Tune in tomorrow. It’s just too inappropriate to be happy snappy in light of the events of last week. Eleven dead due to an armed anti-semite in Pittsburgh. Two dead because of an armed racist in Louisville. An arrest in Florida of a right wing fanatic who had Unabomber aspirations. This has GOT to stop. You work in television. You have creative and air time available to you. You have a great deal of power to bring attention to events and the ability to sway hearts and minds. Hate is getting plenty of time on air; any newscast include the words ‘this statement is a lie’? Why not? People are afraid. A drunken, racist woman in Charlotte verbally assaulted two ladies waiting for the Auto Club to arrive and the ladies were afraid. People are attacking your reporters. It’s not like anything that’s ever happened in the US before, including 1968. So use your power to blunt hate.
Think About This: “Alternative facts and fake news are just other names for propaganda” ~ Johnny Corn
Walking ‘across the street’ and up the ladder is COURTNEY LEITSCHUH, who has taken the CSD slot at Scripps’ WRTV, ABC in Indianapolis. She had recently been Senior Creative Marketing Producer at Nexstar’s CW affil WISH in that state’s capital city. Ms. Courtney kicked off her November sweeps for RTV Thursday, so it’s a busy fall. The U of Indianapolis – Bloomington grad has been Senior Creative Marketing Producer for WCPO in Cincinnati, NBC6 in Miami and was Director of Marketing in Fort Wayne at WANE. Let’s hear a very energetic and happy Well Dunne! Courtney!
Job Alert – Creative Services Writer-Producer WJXT-WCWJ Jacksonville (work with SHERRY CARPENTER!)
WJXT/WCWJ seeks a motivated, high-energy Creative Services Writer-Producer to join our award winning team. Candidate will be responsible for bringing our brand to life through compelling writing, break through editing and strategic concepts. The qualified candidate must be able to conceive, write, edit and succeed in a fast paced, results-oriented media environment. Ideal candidate will be an innovative thinker and a self-motivator with the ability to contribute ideas. E-mail resume and link to: email@example.com
You are all airing spots about voting, right? Yeah, it’s important. Be like Nike and just do it. Surprised to know that Pennsylvania doesn’t offer early voting.
Think About This: “Fear tricks us into living a boring life.” ~ Donald Miller
Jobs are whittling down for the moment. Lots of sales of groups and rumored sales of groups and even litigation possible. The times they are a-chaingin’. Here’s a few to contemplate:
CREATIVE SERVICES DIRECTOR
WFRV Green Bay
KTVX Salt Lake City
WTSP Tampa St Pete
CREATIVE SERVICES MANAGER
KNOE Monroe LA
ERIN MARTIN trained very hard and finished her first half marathon in Indiana recently. Sadly, the volunteers were not paying attention at the finish line. It’s always a big deal to finish ANY race and dear Erin had to go ask for her medal, instead of having it offered to her with smiles, congrats and even confetti. SO those of you who want to give an encouraging WAY TO GO to a star of life’s goals (and TV promo at one point) give her a loud, hearty Well Dunne! Erin.
Think About This: “We can spend a lot of time debating what civilization is or isn’t, but when its opposite shows up in all its brutality and cruelty and intolerance and lust for destruction, we know what civilization is.” ~ Professor Simon Schama, Columbia University
Is news from Stun, the content studio and commercial production house in LA…is news from Stun stunning news? Yep – thought so too. We’re talking about news that’s also a brand new position to boot. Hmm, wonder if it has that new position smell… MATT LeBOUEF has been promoted to VP, Consumer Brands. Matt had been Senior Account Director at Stun before the promotion. Other stops along his career include Senior Producer/Head of Production at Big Machine Design and as an on-air promo producer for DIRECTV. Let’s hear it for the Emerson grad. Well Dunne! Matt.
BOBBY RIGG has a new title that’s even more important and impressive than the one he has now, which is President and CEO of his own production entity in Houston. Nope, better than that, Bobby is now Dad. He and the lovely Mrs. welcomed the most adorable little peanut the other day and to say everybody is happy is a major understatement. Nothing is better news than an adorable healthy baby. Well Dunne! Rigg Family. Hugs to you all!
Job Alert – Creative Services Assistant WWLP Springfield MA
Job Alert – Creative Services Manager KNOE Monroe, LA
Job Alert – Advertising and Digital Marketing Director Houston Astros Houston
Think About This: “The saddest word in the whole wide world is the word ‘almost’. He was almost in love. She was almost good for him. He almost stopped her. She almost waited. He almost lived. They almost made it.” ~ Nikita Gill
Like planes stacked up circling O’Hare in bad weather, so are people with new jobs and new adventures. Taking one at a time, we’ll land everybody safely and with style. Let’s begin with SETH SKUZA, who has been promoted at KTVT, the one-time labeled ‘ones to watch’ in Dallas-Ft. Worth. The CBS-owned station has been doing amazing work and Seth was a producer in that mix. Now he’s Senior Producer. A Baylor grad, he honed his chops in Vegas at KLAS under the leadership of legendary LEE MINARD. Now he’s calling DAVID HERSHEY boss. What a lucky man, Seth….so hear us tell you Well Dunne!
Deepest condolences and kind thoughts to JORDANA HOUCHINS of KPNX in Phoenix on the passing of her father.
Job Alert – Promotion Writer/Producer KTVT Dallas
Rare opening! The CBS O and O stations in Dallas-Fort Worth are looking for very special person to join our team. Can you write, edit, shoot and produce world-class on-air promotion, crafting your own spots from start to finish? That’s how we do it here in Texas and if you wouldn’t have it any other way, let’s talk. Please send a reel/link that showcases your best TSR, Image, Topical News and programming promotion. Send resumes and reels to firstname.lastname@example.org and apply online at our career page located at cbsdfw.com.
Think About This: “To forgive is to clear space for new people and experiences to enter your life. If you continue to carry the past into your present, you will recycle those painful experienes into your next one. Forgiveness isn’t about the murky past – it’s about a clear future.” ~ Emily Maroutian
It’s been quite the exciting couple of years for MIKE CUNNINGHAM. He moved to Memphis, met a fabulous lady, they got married and now, the two are moving to an ideal job for him allowing them both to be close to family. Whew…that’s a lot of happy change. Mike is taking the CSD slot at Quincy Media’s NBC affil KWWL in Waterloo, Iowa. Major bonus trivia points if you know the original name of Waterloo. No points if you start singing the Abba song in your head while reading. Mike has been helming the creative efforts of Nexstar’s Memphis operation, WATN / WLMT / WJKT, the ABC / CW / Fox affils respectively. And he’s been EP’ing the Local Memphis Live program as well. The return to Waterloo is also a return to a station where he once worked. Other calls along his promo career include WNDU in South Bend, KGAN in Cedar Rapids and KTUL in Tulsa. He and the Mrs. will be settling in just as the frost starts to settle on the pumpkins. BTW, the original name of Waterloo is Prairie Rapids Crossing. A major Well Dunne! Mike.
Think About This: “You’ll never find peace of mind until you listen to your heart.” ~ George Michael
Class, open your notebook and let’s begin. Anybody know what ‘carriero’ means. Open your Italian app. Yes, you reading this over your morning coffee. It means cartwright. Maker of wheels and carts. Very good. Yes, that’s correct. We now know something fun about WIVB’ newest Creative Services team member, JAMES CARRIERO. He’s a native Buffalo man who has his degree in communications with an emphasis on production. James comes to his first TV job from being Creative Director and Content Producer for Black Horse Videography. He’s worked at several prodco’s and even worked on a political documentary. He sounds like a real find for CSD STEVE PATRICK. Best thing is his video blog, says the ever cool Steve. Need to get that link and will share with you. Well Dunne! James. Very cool.
Why yes, that was KOAT’s DEILIA WILLIAMS sipping a drink in the restaurant scene on Better Call Saul. The woman is amazing in so many ways and is now officially cool. Officially.
Job Alert – Creative Services Director WANT / WLMT / WJKT Memphis
Think About This: “The quality of mercy is not strained; It droppeth as the gentle rain from heaven Upon the place beneath. It is twice blest; It blesseth him that gives and him that takes: ‘Tis mightiest in the mightiest; it becomes The throned monarch better than his crown: His sceptre shows the force of temporal power, The attribute to awe and majesty, Wherein doth sit the dread and fear of kings; But mercy is above this sceptred sway; It is enthronèd in the hearts of kings, It is an attribute to God himself; And earthly power doth then show likest God’s When mercy seasons justice.” ~ William Shakespeare, The Merchant of Venice Act V1 Scene 1
Richmond, Virginia’s WWBT, NBC, has a new Manager of Audience Development. ASHLY RICHARDS has been in her new office since Sept 24. She started her TV career in Richmond as the research director and marketing associate for WRLH, the FOX affil, before going to the CW in Virginia’s capital where she handled social media and special projects. She elevated the CW Richmond Facebook, Twitter, and Instagram pages to rank among the most “liked” CW affiliate social media pages in the country. Ashly also coordinated and helped manage all CW Richmond sponsored-events including Virginia Comicon and Wizard World. She wrangles three children under six which is amazing in and of itself. Talk about a together lady. And, she’s been on the job while her CSD ERIK CANDIANI has been on another of his memory-making vacations. Well Dunne! Ashly.
Job Alert – Creative Services Producer KXAN Austin
Job Alert – Creative Services Producer / Director KERO Bakersfield
Think About This: “When I say it’s you I like, I’m talking about that part of you that knows that life is far more than anything you can ever see or hear or touch. That deep part of you that allows you to stand for those things without which humankind cannot survive. Love that conquers hate, peace that rises triumphant over war, and justice that proves more powerful than greed.” ~ Fred Rogers
Autumn in Texas is pretty sweet. Not New England gorgeous gold leaves sweet, but it’s no jacket at a football game sweet. It’s where ROB THOMAS is heading to take the creative reins at Nexstar’s KFDX / KJTK, NBC and Fox in the Wichita Falls, Lawton Oklahoma market. Rob has led TV markting for WAVE in Louisville and Little Rock’s KATV. He’s a great guy who has recently been doing TV sales. He starts a week from today (if you read this on Monday). Let’s all give him a Texas-sized Well Dunne! Rob.
BTW, Nexstar now as at least two creative named Rob Thomas. ROBBY THOMAS is in Charlotte at WBTV.
Shout out to the The National Association for Multi-ethnicity in Communications (NAMIC) who announced A. SHUANISE WASHINGTON, as the organization’s new president and CEO. Well Dunne!
Think About This: ““We dance for laughter, we dance for tears, we dance for madness, we dance for fears, we dance for hopes, we dance for screams, we are the dancers, we create the dreams.” ~ Albert Einstein
A lot going on in the Carolinas. Good thing WSOC has NIKKI OOSTRA onboard as a promo producer. She was most recently at Nexstar’s WNCT in Greenville NC where her CSD, the uber-talented MARC MORRISTON, was thrilled with her. You can’t hold a muy-talented person back, and Nikki made the switch to the ABC affil in the Queen City. Queen Charlotte people. Look her up. Big statue at the airport. Nikki has a background as a Director of newscasts, which means she is cool under pressure. She’d recently worked at WPDE in Myrtle Beach, at WSPA in Spartanburg, and at WACH in Columbia. All South Carolina. She calls Coal City, Illinois home. Again, Google it. She’s super and fun and we all say Well Dunne Nikki.
Job Alert: Writer Producer Branded Content Discovery Knoxville
Job Alert: On Air Promo Producer RFD The Cowboy Channel Nashville
Job Alert: Graphic Designer KSTP Minneapolis
Think About This: “The supreme quality for leadership is unquestionably integrity. Without it, no real success is possible, no matter whether it is on a section gang, a football field, in an army or in an office.” ~ Dwight D. Eisenhower
Lots happening…not a lot of time to expand on the following open slots. More are coming in but here’s a list as of now.
Director of Marketing
WTXL – Tallahassee
WTPS – Tampa/St Pete
WMAZ – Macon
WBIR – Knoxville
KAUZ – Wichita Falls
KYTX – Tyler
Creative Services Director
WRTV – Indianapolis
KULR – Billings
KVII – Amarillo
KTVX – Salt Lake City
WXIA – Atlanta
WKRN – Nashville
Think About This: “You cannot swim for new horizons until you have courage to lose sight of the shore.” ~ William Faulkner
Knowing a good place for yourself is a very good thing. All who wander are not lost, but in TV marketing, a little wandering can lead to just the right spot. Such is the case with KRDO’s new Promotion Manager, DANIEL BENSON. An transplant from West Virginia (seems he has a thing for mountains…which is pretty great) he has found his bliss in one of the most gorgeous markets around – Colorado Springs. His first TV job was in Dean Matin’s hometown. Points for those who answered Steubenville Ohio. He was at WTOV. He began at the News-Press & Gazette’s ABC affil in 2014, working his way to leading the creative efforts. Nothing like a good happy story to take our minds off the laundry list of To-Do’s, eh? Well Dunne, Daniel!
Waiting for your network to come up with marketing ideas for you? Help them out, like WUTR/WFXV’s CSD TERRY KOWALSKI did for Fox, the WFXV side of his duop. Monday morning, all across the viewing area, his creative crew and news folks delivered thanks via donuts to the first responders in the market. It’s a tie-in for the 9-1-1 return on Sunday and Monday evenings as well as the return of The Resident. BTW, the Sunday evening showing of 9-1-1 did gangbusters across the country. Happy firemen, hospital MDs and RN’s and police – yep, a great idea. And it was a local donut shopt that got all the business. Well Dunne Terry!
Think About This: “Courage does not always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.” ~ Mary Anne Radmacher
Things move so fast today. Well, some much more than others. Working at CBS affil KENS5 in San Antonio is definitely in the Fast column, where CSD (and fave) DON SMITH has named a new Art Director, having lost one to Austin’s Fox in a manager slot. In Don’s utterly creative style, he sent out a welcome for DERRICK BARRIOS that is too good not to share.
Derrick has spent the last few years at WOAI/KABB as their Art Director and has worked at the station for 10 years. He also spent time doing graphics at KIRO in Seattle. A native of San Antonio, Derrick has been recognized for his work with multiple Emmy nominations and one win, two silver Promax Awards and he was recognized by the San Antonio Martin Luther King Jr. Commission for his graphical work on their latest documentary. Fun facts: WAY better dresser than me His family owns legendary SA restaurant Los Barrios He’s an avid car enthusiast and loves doing his own small maintenance on vehicle Loves to sing karaoke (at least every other weekend) and go out dancing Well Dunne! Derrick~
JOB ALERT – Marketing Producer WIAT Birmingham (work with ANDY SCHWABE!)
Think About This: “Bravery is not a quality of the body. It is of the soul.” ~ Mahatma Gandhi
The eyes of Texas…you know the song. And it’s the theme for today’s post. Beginning in the heart of Texas (another song), namely Austin. FOX’s KTBC has a new Promotion Manager who’s a Texan through and through and has even worked at the station before. Welcome GENO GARZA to the new title. He came up I-35 from San Antonio, where he was Art Director for the CBS affil under the fab DON SMITH. Of course, his new CSD is fab as well (shout out to DAVID SQUIRES). Back in the day, Geno worked at KTBC as a graphic designer before teaching it at Austin Community College. Then he went over to KVUE and added Video Editor to his talents. He ran his own creative shop and added motion graphics as well. KTBC has landed a whale, as they say in Vegas (and always as a big ol’ compliment). Well Dunne! Geno.
What’s he going to miss is the big debate at KENS. Big Senate race in the Lone Star State between Beto O’Rourke and Ted Cruz. They’ve agreed to do three (and only three) debates, and KENS landed one. The last one. Set for October 16, details will be coming along. Hoping they stream it. The candidates will also debate at my alma mater SMU, so there’s that. Well Dunne! everyone.
Think About This: “Being honest might not get you a lot of friends, but it will always get you the right ones.” ~ John Lennon