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Tagged with " Alison Woo"

July 29, 2016

Jul 28, 2016 by     Comments Off on July 29, 2016    Posted under: Featured

Hello –  it’s “Five Minutes With” Friday. Today, we spend that time with ALISON WOO, now Director, External Social Media Strategy, Bristol-Myers Squibb. She’s a former TV Newsie, having produced for CNN as well as stations in Orlando and Charlotte. She made the leap from TV (which so many of you have shared they would like to do themselves) to the corporate world and has some insights on that. With a Masters degree from Columbia in Journalism, she’s got a high energy approach to life. Take it away Ms. Alison…


You made the leap from TV to corporate…how did you do that?

While at a 24-hour news station, I realized television news ratings were waning, and I needed to make a change. I started getting more of my news online and wanted to be part of that medium.  My official transition out of news started rather innocently, helping my friends who were entrepreneurs get media coverage. I met a marketing specialist who suggested I teach that to Fortune 500 companies. We decided to partner on marketing and media seminars for communications and marketing and we started asking questions about how to use the internet and social media get their messages to stakeholders.


Our seminars were popular and we wanted to codify the knowledge in a book. In 2008, Penguin Putnam published our How To Say It: Marketing and the New Media. That led to launching a small boutique healthcare agency. In 2011, BMS hired me with the mandate to help them think about a global approach to social media.


Best new social tech innovation (especially for marketing people)

Social Media Listening. You can go to search.twitter.com or any social listening platform (Radian 6, Crimson Hexagon) to hear what your customers or viewers are thinking and talking about at any given moment on any given topic at any given time of day! We used to pay thousands of dollar for market research. Now it’s free and at our fingertips.


If you had to give a TV marketer a heads up ‘into the future’ crystal ball prediction, what would it be?

Ads will become contextual. Social media platforms have become incredible opportunities to target specific types of people based on the way they consume content. This will only get more refined in the future and I believe will now be embedded into content more seamlessly.


You’ve said you think TV people make the best corporate employees and bosses…why?

Because they can think fast on their feet and they aren’t afraid of anyone.


Favorite way to jumpstart a stalled creative streak.

Write down the very worst ideas you have. Stive to purposefully put bad ideas on paper. If you keep going, you’ll be amazed at how that will unblock you.


Best quick office-type energy boost is…

Lara Bars! They’re nutty deliciousness! That, and a fun video on YouTube.


My cell phone is (what is means to you and how you use it…)

Always at my fingertips! It’s my wallet, my camera, my link to my nearest and dearest, my traffic advisor and with over 9,000 photos, my visual reminder of where I’ve been almost every day of the year.


Favorite TV show of all time

The Odd Couple (original one!), Mad Men, 30 Rock, Battlestar Galactica


You have 10 minutes to kill online. What sites do you visit?

I love the #ham4ham content from Broadway smash Hamilton musical! I’m always looking for new content there. Plus an oldie but a goodie is Dear Kitten video series. My favorite one is “Regarding the Dog”   https://youtu.be/3yNSF7ljOoU


Who would you like to spend “Five Minutes With”? 

Lin Manuel Miranda (creator of the Hamilton musical) or HBO host John Oliver.


Job Alert – Assistant CSD WMAR Baltimore


Think About This:  "The purpose of life is a life of purpose."  ~  Robert Byrne


Copyright 2016 © Kate Bacon / Well Dunne! Talent

 

March 8, 2010

Mar 8, 2010 by     Comments Off on March 8, 2010    Posted under: Uncategorized

 

Northern Indiana has a new resident. KEVIN O’NEAL is the new Creative Services Manager at South Bend’s WSJV, the Quincy Newspaper-owned FOX affiliate. How did this New Orleans native land in the home of the College Football Hall of Fame (and nearby Notre Dame)? He paddled up the river, of course. He’s worked in Cape Girardeau, that lovely river town in Missouri, then for CBS in Jefferson City, another pretty river town and the Capital of the Show Me State. He makes the switch to his new job from being at FOX affiliate KPTH in Sioux City, Iowa. Yes, it’s another river town. Kevin, who loves the apostrophe in his name like all good Irishmen, and family are happy with the new digs. Well Dunne! all you O’Neals.

Last Call For PromaxBDA Awards Entries! ! Tuesday, March 9, is the last day to submit your awards entries for the PromaxBDA Promotion, Marketing and Design Competitions. All physical entries must be received at the PromaxBDA offices by March 11.

JOHN LENNON is hawking Citroens. Really, he is.

Great fun live blogging the Oscars. Thanks to ALISON WOO for all her brilliant input and technical know-how. She has a book on how to use new media, just in case you need more info.

Think About This: "There is no greater agony than bearing an untold story inside of you." ~ Maya Angelou
 

Live Blogging the 82nd Academy Awards

Mar 7, 2010 by     Comments Off on Live Blogging the 82nd Academy Awards    Posted under: 82nd Academy Awards, Live Blogging

Movie lovers, it’s that thrilling time again! Join us at 7:30 PM as we LIVE BLOG the Oscars! Joining me will be new media maven and all around fun party gal Alison Woo, who will be with a whole host of other bloggers at NYC’s Paley Center for the Media. Who knows what kind of surprises we’ll have?

Just come back to the blog at 7:30 PM  EST and we’ll have it all: the fashion, the fun, the movies and the marketing (or lack therof!)  And tell your friends!

If you’re reading this via e-mail, click Well Dunne’s link to read the transcript of the event. And be sure to leave your comments, too!

Well Dunne for Friday the 13th, 11-2009

Nov 13, 2009 by     Comments Off on Well Dunne for Friday the 13th, 11-2009    Posted under: Uncategorized

 

It’s a promotion for RICHARD BARRY over at Nickelodeon. His biz card now reads VP/On-Air Creative Director, Nickelodeon International. Isn’t that great to see the word “international” in there. Way cool. Yep, he is now a member of the VP club. Well Dunne! Richard.

Spontaneous,  the NYC based design/visual effects company has added AMY ZALE  as Director of Sales as well as DINO RINALDI as Sales Exec. Dino (love that name) is also wrangling sales for partner company – creative editorial house BlueRock.

What is work now? Certainly a good question. Former CNN Newsie ALISON WOO weighs in on Forbes

ABC + Nine = One big movie musical tie in promotion. Read about it here.

Rupert Murdock is ratting his sword about removing all his content from Google search.

Think About This:
"We take no step unpartnered. We may feel like the fool from the Tarot deck, stepping heedlessly into blank space, but that is not reality. The Great Creator is an artist and he/she/it is an artist in partnership with other artists. The moment we open ourselves to making art, we simultaneously open ourselves to our maker. We are automatically partnered." ~ Julia Cameron