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Tagged with " Chad Crow"

November 11, 2016

Nov 10, 2016 by     Comments Off on November 11, 2016    Posted under: Featured

If one would need to defend an idea that isn’t the ‘same ol same ol’, here’s another bit of ammunition to help you get to a greenlight. During this fierce election process, the hands-down best political ad was not for a national candidate. It was not for a state-wide candidate. It was for Travis County Commissioner, precinct 3 in Austin, Texas. The spot showing Gerald Daughtery’s love of facts and his wife’s need for him to get out from under her feet – it WORKED. He won. And he didn’t just win – he outpolled the top of the Republican ticket by 21%. He got votes from what they call raw voters who don’t vote a straight party ballot. Gerald got more raw votes than Clinton AND Trump combined. CHAD CROW was kind enough to share all this. It’s a homerun. SO, next time someone wants you to do the ‘same ol same ol’ spots, tell them Gerald Daughtery proves it’s not a good idea. Or call Chad and get him to do a campaign for you.  Well Dunne! KCStrategies. Well Dunne! 


Job Alert – Promotion Director KBOI Boise

 

Phoenix + Veterans Day + Parade + DENA YASNER equals Do It! Today.


What’s in a name?  The New Yorker with a fascinating article about how company names can help…or hurt.  Yes, he mentions TV ownership group names…

 

Think About This:  “Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.”  ~  King Whitney Jr.


Copyright 2016 © Kate Bacon / Well Dunne! Talent 

 

November 4, 2016

Nov 3, 2016 by     Comments Off on November 4, 2016    Posted under: Featured

Feel knee deep in political…everything? Well, the very talented folks at Austin’s KC Strategies have produced another ‘not your typical political ad’ ad…and CHAD CROW was kind enough to share. Nice backstory…A neighbor of Gerald, the Austin TX candidate whose wife begged viewers to elect him to office, well, the neighbor knows the lady running for office out in California. Gerald and the candidate, Casey Lucius, talked, and Gerald recommended Chad’s crew to her. Nothing as good as a happy client helping get you more clients! Chad used much of the same in feel, font, music, but the spots can be stand-alone. Big fan here…Passing the effort along for ya’ll to enjoy. Well Dunne! KCStrategies! 


Job Alert – Promotion Manager KABB/KMYS San Antonio (work with TERRY MCFARLANE!)

The award winning creative team in San Antonio is searching for a Promotion Manager who will drive marketing efforts for our Fox and CW affiliates. Working with the CSD, you’ll lead your team through a variety of marketing opportunities  – including brand building for strong local Fox newscasts and promoting local lifestyle programming. If you are into sports, we have a Thursday Night Lights football franchise and local college sports partnerships. News, Entertainment, Events and Sports…this job offers it all!     Apply: http://sbgi.net/sbgi-careers

 


WGN America will carry the Chicago Cubs World Series Victory Parade today (if you read this on Friday Nov 4). 11 Eastern…10 Central…9 Mountain and 8am Pacific. What a nail biter great game that was. Both teams were awesome.  Well Dunne! baseball.



Think About This:  “Those who can make you believe absurdities can make you commit atrocities.”  ~ Voltaire


Copyright 2016 © Kate Bacon / Well Dunne! Talent

 

 

October 27, 2016

Oct 26, 2016 by     Comments Off on October 27, 2016    Posted under: Featured

Today, we talk politics. STOP…do not go avert your eyes or hit Delete…this is about politics and it’s all interesting, and not in the ‘politics kind of way’ you’re used to this election season. First, let’s shine a light on Raycom Media who has wrangled (and that is meant in the most cowboy of ways) the six (count ‘em six) Senate candidates in Louisiana and gotten their promise to show up in one place (Dillard University in The Big Easy) on November 2 from 7 to 8 pm Central. What will ensue will be a debate and can be viewed on WAFB, WVUE, KPLC, KSLA, KALB CW/Alexandria and C-Span plus streamed. Well Dunne! Raycom.


Next, we move to the best political commercial seen this season (and, frankly the best for LOTS of political seasons.)  The story behind it is the stuff of Hollywood writers’ dreams. Austin-ites know about Gerald Daugherty and his wife. The spot is here. So what agency put this gem together? What NYC or LA director made this a masterpiece? The answer is a lesson. Enter KC Strategies, the literal Austin mom and pop shop run by CHAD CROW and his wife. They do political campaigns and have known the Daugherty’s for over 15 years. When Chad proposed doing something other than the same ol’ same ol’, the reaction from his clients was a definite no. But Chad persuaded them, first by assuring them if they didn’t like it, it would never see the light of day. No voters would ever see this different idea. If they kinda liked it when done, but weren’t crazy happy, it would go up on the website and let it just live in cyberspace. Reluctantly, the Daugherty’s agreed, but were VERY uncomfortable during production. After all, a production is a very messy affair, and their house was the set. The production team was…wait for it…in-house. Director Steve Mims and the crew have been working with Chad for quite some time. They put the spot together in record time (or in the amount of time a TV promo person would take) and up it went on the net. Enter the Austin newspaper, and their story. Enter Star Trek’s George Takei who posted it on Facebook and his million and a half plus followers super-charged getting eyeballs to the spot. Chad said the secret to the spot was that the Daugherty’s trusted him and that they had a long relationship. Amen. Today, the TODAY Show featured them. Since this is the last campaign Gerald is going to run, he’s going out with a bang and the hope that Trump doesn’t poison the voting pool against sane Republicans. As Gerald himself describes Austin: “a blueberry in a bowl of strawberries.” Chad was very reluctant to talk about KC Strategies role…he wants all the attention to be on his client. This is a super guy…and he talked because you’re all pros and this is a professional to professional story. Big fan of Chad and KC Strategy. Let’s give the wonderful creative a huge Well Dunne! and let’s point out how an in-house effort can run the table from the pros from Dover. 


Think About This: “Whether you think you can or think you can’t – you’re right.”  ~ Henry Ford


Copyright 2016 © Kate Bacon / Well Dunne! Talent