There are no better marketing leaders than those who have tried many different aspects of communication. Take PETER ZEMANSKY for instance. He’s been a sports intern, a newspaper reporter and copy editor, a sports editor at a newspaper, a TV sports intern, a camera op at a racetrack and casino (that sounds like a lot of fun with some great stories to share, eh?), an intern at CBS Evening News in DC and a jack-of-all-trades Assistant Director who handled everything from teleprompter to directing newscasts to shooting promo footage. Now, some HR people might think this isn’t all the recipe for a promo leader, and those HR people would be dead wrong. Peter knows how things work, knows what’s involved, and won’t make decisions that are out of sanity’s range which can be made by those who have never actually done things. So Peter’s new role as Community and Marketing Manager at FOX’s own KMSP in Minneapolis – St. Paul means they got a great one. You can use that as a quote. Mr. Z is making the switch from being Assistant Creative Services Director of Hearst’s KCCI in Des Moines. The Drake grad is going to shine up north. A new north star. Well Dunne! Peter.
Think About This: “Not all of us can do great things. But we can do small things with great love.” Mother Teresa
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