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Tagged with " Nancy MacDonald"

December 1, 2017

Nov 30, 2017 by     1 Comment    Posted under: Featured

Let’s go to the gorgeous Pacific Northwest for today….and let’s talk about a patient, talented woman who is getting a shot at doing the creative marketing thing. Step up NANCY MacDONALD. She’s the News Brand Producer at Seattle’s KCPQ, where she’s been the Creative Services Coordinator for the last year. You do know that doing logs is a make or break marketing assignment that she no doubt nailed, since she worked in the Traffic Department at the Trib FOX station for eleven years. Yes, the ability to KNOW traffic is amazing and necessary. She’s been in TV before hitting Seattle…down in Roseburg, Oregon where she handled Creative Services Director / Producer / Director slots. So happy to hear of this promotion, but there’s a catch. Before she can unleash the creative side of her brain, we need to get her replacement. So read the job description below, pass it around, reach out to the brilliant SYD RUBIN with people so we can get Nancy a wonderful new daily rundown. The new person will get to work closely with CSD BRENT AYRES. Nancy, Well Dunne!


Job Alert – Creative Services Coordinator KCPQ / KZJO Seattle          The Creative Services Coordinator keeps the department running smoothly by effectively managing promo log placement strategy, maintaining promo inventory and fulfilling network and syndicated programming promotional requirements. This person works with department and station management to identify promotional opportunities and evaluate current strategies for effectiveness. Additionally, this role will work with fellow producer/editors to develop and produce promotional announcements.


  • Accurately and strategically schedule promotional announcements for Q13 FOX, JOEtv & Portland’s CW.
  • Make day-of adjustments to logs based on topical news and or station changes.
  • Keep promotional inventory regularly maintained with appropriate lengths, versions, etc. to support station priorities and network obligations.
  • Regularly identify and communicate inventory needs to department leadership.
  • Edit and localize network and syndicated promotional material.
  • Proactively monitor quality control of all promotional assets in BRUTUS system.
  • Lead department point of contact for local and remote master control operations.
  • Represent department in all internal traffic related meetings & communication (DR, Sports, MC Hub, etc).
  • Assist and support writer/producer/editors with script writing, editing, producing, shooting as needed and time allows.
  • Qualifications    College degree required.

Think About This:  “Honesty is a very expensive gift, don’t expect it from cheap people.”  ~  Warren Buffett

Yes, of course it’ still copyrighted by me.

August 16, 2010

Aug 16, 2010 by     1 Comment    Posted under: Uncategorized

The sandy beaches of the Tampa Bay area seems to have won out over the breathtaking mountain scenes of Salt Lake City. At least that’s the case for DENNIS ELSBURY. He once was part of the WFTS TV creative team – that’s Scripps’ ABC affil – handling news promotion. Then he headed west to be Director of Marketing and Promotion at Newport’s three station operation WTVX (ABC), KUCW (CW) and independent The Hive TV. Dennis holds a Mass Comm/Journalism degree from Iowa State and has worked at WSBT in South Bend as well as WFTV/WRDQ in Orlando. Mr. E has also been a Communications and Marketing Specialist for the state of Utah. Well Dunne! Dennis. He’ll be on the job mid-September.

Promotion time for Speed Channel’s NANCY MACDONALD, who has added Vice President to her Marketing and Promotions title. The Syracuse grad has been working her way up the ladder at Speed, first as Marketing Manager, then Director of Marketing and Promotions now adding the VP to it. Very Well Dunne! Nancy.  Speed is, of course, based in Charlotte.

JOB ALERTABC in Fresno needs a CSD.

The broadcast audience is aging faster than the population. So what does that mean anyway?

Think About This: "Your inner purpose is to awaken. It is as simple as that. You share that purpose:, with every other person on the planet—because it is the purpose of humanity. Your inner purpose is an essential part of the purpose of the whole, the universe and its emerging intelligence." ~  Eckhart Tolle