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Tagged with " Noelle Alanis"

June 16, 2016

Jun 15, 2016 by     Comments Off on June 16, 2016    Posted under: Featured

New York New York is a helluva of town. While Day 2 goings on are being written up, let’s hear from the one and only RAY ECKE, PR guru extraordinaire, who had a super Tuesday at PROMAX NYC.

Day one of PromaxBDA always reminds me of the first day of college: people shuffling in with luggage and laptops, long lines to register, reconnected with friends they haven’t seen in months, and of course some looking confused and overwhelmed. The only ones missing are tearful parents waving goodbyes…


Kicking off the PromaxBDA 2016 was the well attended Leader Institute session “May-December (and January-July) Relationships: Finding Common Ground Through Intergenerational Dynamics, hosted by office culture expert Jocelyn Greenky, which focused best practices for working in an office with Baby Boomers, Gen X’ers, Gen Z’ers and Millennials. After the session I chatted with Alberto Scirocco, Creative Director of the Columbus, OH-based design/animation studio Leftchannel and his new Executive Producer Andrew Kobliska; spotted Greenky lunching with Andy Goldman, Chief Strategy Officer, TVTibi and Carolyn Bernstein, Head of sales and Marketing at zap2it (a Tribune Media company)…

From there is was off to find our inner nerd at Keynote: Nerds Rising with filmmaker/podcaster Kevin Smith and Andy Signore of Screen Junkies followed by a surpassingly salient conversation about politics and political coverage political consultant James Caraville, radio host Hugh Hewitt, veteran news producer Rick Kaplan, hosted by Katie Couric.

 In between I had a chance to check out the latest guitars being given away by the folks at Stephen Arnold Music. Hanging around the veteran sonic branding experts guitar display was the company’s sales mavericks Noelle Alanis and Tinley Bone as well as Stephen himself, looking very much like he’d love to play the four guitars they’re giving away, which are beautiful recreations of classic guitars used by The Beatles, including a Hofner violin bass guitar.

Day one ended with a conversation with Lifetime Achievement Award Recipient John Miller, CMO of NBC Olympics — a class act and someone largely responsible for PromaxBDA becoming they must-attend event for everyone in the creative arts industry, followed by an excellent bash at South Street Seaport.

Day 2 looks  was equally promising…Lets hope everyone find their classrooms easily.

Wonderful PR man DAN HARARY pointed out my spelling is not all that great, so for those who understand the beauty of a well-spelled name, let’s try this one again….LEILA AMIRSADEGHI of Eclipse.

Think About This: “Creativity comes from trust. Trust your instincts and never hope more than you work.”  ~ Rita Mae Brown

Copyright 2016 © Kate Bacon / Well Dunne! Talent


PROMAX NYC Day 1 from Ray Ecke

Jun 11, 2014 by     Comments Off on PROMAX NYC Day 1 from Ray Ecke    Posted under: Featured

Dispatches From PromaxBDA – Day 1    By Ray Ecke


If yesterday is any indicator, the days of a non-eventful Day 1 at the annual PromaxBDA Conference are clearly over. The late afternoon session in the NY Hilton’s Grand Ballroom was a standing-room-only situation as seemingly every attendee were there soaking in the three-part Mayhem Matters session hosted by Tim Nolan, SVP, Marketing, Creative & Brand Strategy, Lifetime Networks. Particularly noteworthy was the second section featuring MIT Professor Dava Newman, who delved into the design evolution of NASA’s spacesuits, including her own design; and the conversation with Shane Smith, Founder/CEO of VICE and legendary former Viacom CEO and current Firefly3 Principal Tom Freston, moderated by NY Times media columnist David Carr. The takeaways: good content is key, no matter how it’s consumed TV, mobile, tablets. However measuring the success of that content as it relates to ad revenue in the online/mobile space remains murky.


Later, at the Media-Only meet and greet with the PromaxBDA Board, PromaxBDA CEO Betsey Scolnik, confirmed that overall first-day registration was the highest ever in the organization’s history — talk about “Wow Factor.” 


At the event, David Herbruck, Principal/President of creative studio Loyalkaspar, Kendrick Reid; SVP/Executive Creative Director, Brand Strategy for BET Networks; Samantha Maltin, SVP Marketing, HISTORY & H2 channels; and Editor of the music production website SonicScoop David Weiss discussed the challenges facing the industry, the merits (or lack thereof) of the new Seth MacFarlane comedy “A Million Ways To Die In The West” and how HISTORY’s “Vikings” is Reid’s favorite show on TV (excluding BET shows presumably).


Opening day wrapped with an amazing party at the Museum of Modern Art. Beautiful architecture and sculpture and top shelf food (artisanal pizza on hooks? Clever and tasty!) was the perfect setting for creative community chitchat. Spotted at the posh event was leftchannel Creative Director Alberto Scirocco, who will be speaking today at 2:30 in the Gramercy Room; Noelle Alanis, Head of Sales at Stephen Arnold Music; and Scott Matz, Principal at design studio Thornberg & Forester.


One bummer: The super-talented Jill Lindeman, PromaxBDA’s long-time SVP, Conferences & Strategic Partnership announced she will be stepping down after more than 7 years on the job. She will be missed by those who worked closely with her at PromaxBDA, and by attendees of all of the organization’s events, which thanks to her hard work were always, engaging, relevant and well-executed. Good luck Jill!


Stay tuned for day-two coverage…