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Tagged with " Ray Ecke"

June 25, 2018

Jun 24, 2018 by     Comments Off on June 25, 2018    Posted under: Featured

While many of you are gathering swag in Vegas, nobody is going to bring back a better cherished treat than Memphis’  MIKE CUNNINGHAM. He and his lady love did the Vegas thing – they got married. Yes Elvis was involved at some point and it was a happy, fun wedding. He and the new Mrs. Cunningham are the best..and we’ll be sending them happiness and a Well Dunne! Mike is CSD at the Nexstar operation in the city known for Graceland.

RAY ECKE did an outstanding job covering Big PROMAX in NYC, and this is his last installment. Enjoy!

PromaxBDA 2018 Reflections

By Ray Ecke

Not sure why but the final day of PromaxBDA always feels a bit more focused compared to the previous two. Maybe it’s because most of the sales and business development folks have all headed back to the office, (or sleeping off the cumulative effects of the previous night’s party-hopping). Whatever the reason the net result usually is a final day of sessions that seems to attract the proverbial best-and-brightest who are looking to engage in a deeper conversation about what’s going on in our industry, good and bad, and discuss openly the challenges we face in our ever evolving world of content marketing, promotion and design.

That spirit was on display at sessions like “How To Build An Interactive Cult,” which took a deep dive into FX’s innovative awareness campaign leading up season 7 of American Horror Story, FX’s Stephanie Gibbons, Sally Daws and Jason Phipps shared the stage with agency Spark+Sizzle’s Cyndy Cecil-Bragg and Crystal Hall. Not on the stage but shouted out to was director Ian Karr of IKA Collective, New York.

Also worth noting was Tom Goodwin’s TV: RIP keynote, which challenged the notion that TV as a medium is dead, but instead to rethink the notion of TV itself and how to market via it. And of course State Of Our Art, gave everyone a glimpse at the extraordinary creative happening globally.

Following a lifetime achievement award to longtime BET Networks Chairman and CEO Debra Lee, and of course a guitar giveaway via Stephen Arnold Music, Dallas, where Hugo Creative’s Creative Director/Managing Principal Matt Guastaferro was hoping to take home psychedelic Gibson SG the leaders in sonic branding were raffling off this year (Sorry Matt, the lucky winner was Kent Devoll, Director, Promotions, Strategy & Scheduling at insp, Indian Land, SC), it was time to give away some glitzy gold statues.

Hosted by actor/comic Tone Bell, who is starring in new CBS comedy “Fam” this fall with Nina Dobrev, and also starred in Netflix’s “Disjointed” with Kathy Bates and NBC’s “Whitney” with Whitney Cummings, the 2018 PromaxBDA Promotion, Marketing and Design Awards honored FX Networks with North America Marketing Team of the Year for the eighth consecutive year, while CNN Worldwide won Global Excellence Marketing Team of the Year. Additionally, P+A was awarded North America Agency of the Year for work done on FX‘s

“American Horror Story: Cult” and Hulu‘s “The Handmaid’s Tale,” while Stun was honored as Global Excellence agency of the year. Full list of winners can be found here.

One of the more emotional moments of the evening came when CNN won for Brand Integration campaign for ”Parts Unknown with Anthony Bourdain.”

Outside in the lobby my old friends Michael Waldron, SVP Creative Dir. Brand Design, Nickelodeon; and David Herbruck, President/Partner of creative agency Loyalkaspar, celebrated their wins (Waldron’s team at Nickelodeon won Gold for their Kids Choice Awards 2017 Program Campaign and the 2017 Nick Refresh; while Loyalkaspar took home multiple Silver’s for their Syfy rebrand).

Heading out toward the escalators that would deposit me back onto 6th Ave and a cool-nearly summer evening, I couldn’t help but contemplate the role the PromaxBDA and its members can play in speaking truth to power. Two years ago the Trump Presidency began in the very room where tonight CNN – the network most derided by Trump — took home the night’s biggest honors. Throughout the week there was undeniable sense of mission among many of the creatives I met not just to do great work, but make great work that matters. Hopefully that renewed sense of purpose will inspire those in attendance to create the needle-moving work we’ll be talking about next year.   ###

Think About This:  “Ethics is knowing the difference beteen what you have a right to do and what is right to do.”  ~ Potter Stewart

May 11, 2018

May 10, 2018 by     Comments Off on May 11, 2018    Posted under: Featured

Without the excellent efforts of the entertainment PR folks, the biz would be at a standstill. Yes it would. Entertainment PR folks are the best. And one of the best of the best has a new job to share with ya’ll. BRANDII TOBY-LEON is now part of Bullseye Communications. Her background with Scripps Nets out of Knoxville, Fox TV Stations, and TV One (there’s more, but these are the fun ones) will make her unstoppable. She’s a gem. Big Well Dunne! Brandii. Yes, there are two ‘i’s in her name.

Speaking of great PR types, keep an eye peeled for RAY ECKE who will be this blog’s reporter on the ground at PROMAX. Big Promax in NYC, of course. He’s so talented!

Job Alert – Promo producer WNCT Greenville NC

Job Alert – Creative Services Producer KAMR Amarillo

Think About This:“Anyone in a state of seeking can never be happy. Only those who are constantly finding are fulfilled. And finding is not something that happens to us—it is something we do.”  ~  Alan Cohen

May 10, 2016

May 9, 2016 by     Comments Off on May 10, 2016    Posted under: Featured

LARRY WATZMAN is always full of surprises – always doing that little unexpected thing that makes his work (and his life) ever so interesting. One such surprise is now public – he’s heading to the long-vacant WBNS Creative Services Director slot in Columbus. In Ohio…the most wonderful name to write. Go ahead…it’s really fun to write. Anyway…Larry is going to start in June at the Dispatch-owned NBC affil in Ohio’s capital. He’ll be departing Tegna’s NBC affil in Atlanta, WXIA, where they just got nominated for a boatload of Emmys. Must have been doing something right. The Boston U grad has worked at Comcast in Philly, where he impressed the best editor I know, as well as headed up creative for NBC in Dallas, WIBV in Buffalo and was part of a Stephen Arnold Music initiative called RevNu (which might not be spelled correctly…). Larry’s a rock star at heart and whenever he comes close to a guitar. Yes, he’s a great source for music knowledge (dibs on Larry should there be a spontaneous trivia game that breaks out with him nearby). So, for Larry, it’s Hello Columbus. Well Dunne!


Job Alert – Marketing Director WXIA Atlanta 



Sincere sympathy going out to PR man RAY ECKE, whose father made his transition.  He was no doubt proud of Ray, who is a super great guy.

Is this face red? Oh yeah, brilliantly red. Last week, you read about John Goodman and his new job at LA’s The Hit House as VP of Music Supervision. Well, as it’s not John but JESSE GOODMAN with that new music gig. I am SO sorry.  The actor John Goodman isn’t a very nice guy at all, and I know Jesse is. So it’s a double extra super uber apology and I owe Jesse a drink. You owe him your business. 

Think About This:  “All men make mistakes, but a good man yields when he knows his course is wrong, and repairs the evil. The only crime is pride.”  ~ Sophocles, Antigone

Copyright 2016 © Kate Bacon / Well Dunne! Talent

June 12, 2014

Jun 11, 2014 by     Comments Off on June 12, 2014    Posted under: Featured

 Here’s some odds and ends for today.

Job Alert – Writer producer editor WGNO-TV/ ABC and NOLA 38/CW New Orleans, LA

Big Time Creative Writer/Producer/Editor Wanted In The Big Easy at Tribune!

Are you a gifted storyteller who wants to be part of a city unlike anything else in the country? Does hot gumbo, jazz and eclectic people make you jump around? The Tribune Broadcasting duopoly in New Orleans is on the lookout for a dynamic Writer/Producer/Editor. Not only will you have the lofty task of elevating the station’s reputation for delivering nationally award winning image promos, but you must have the ability to produce compelling long format content supporting its one of a kind News With A Twist news program. Yes, our newscast is set in a funky bar. The ideal candidate must have experience in all aspects of current promo production processes, including shooting, lighting, motion graphics, videography, non-linear editing and post production.  A boutique agency, post-production, broadcast television or cable background is ideal.  Take a sneak peak into what we do https://vimeo.com/97536543

Must Have:

  • Appetite for Cajun food and drinks without those silly little umbrellas
  • Minimum of 2 years Creative Services experience in on-air cable or broadcast environment, boutique agency, or post-production house
  • 2 years’ experience in Adobe Creative Suite (especially After Fx)
  • 2 years’ experience in Final Cut Pro or Adobe Premiere
  • Consistent use DSLR technology and digital video cameras
  • Proficiency with Mac OS and file base management
  • Strong aptitude for new technology, WordPress and social media
  • A sense of humor and authentic, conversational writing style
  • Self-directing, self-motivating attitude, with ability to work in a fast paced, deadline-driven environment
  • Competitive spirit, strong team collaborator and an open mind

Email your resume w/online link to your demo reel* to: jfunk@wgno.com  Jeff Funk Creative Director, WGNO-TV (ABC) / NOLA 38 (CW)


Job Alert – Graphic Artists for Scripps Graphic Hub Tampa FL at WFTS

Think About This:  “In most cases, being a good boss means hiring talented people and then getting out of their way.”  ~ Tina Fey

Copyright 2014 © Kate Bacon / Well Dunne! Talent

June 9, 2014

Jun 8, 2014 by     Comments Off on June 9, 2014    Posted under: Featured

A market with three major universities, a handful of impressive colleges, scientists abounding with could-be-life-changing ideas in the Research Triangle, a state capital – all within a short drive to the ocean. Sublimely it’s the Raleigh-Durham market of North Carolina. And it’s the future home for ADAM FRARY who has taken the CSD-Programming position at ABC’s WTVD. He’ll be coming east from Louisville where he’s been Marketing Manager at Raycom’s NBC affil, WAVE, as well as President of the Marketing Advisory Board with Raycom. When he tells you he was raised in the business, Adam means it…his parents in Evansville, Indiana had a production company and he was there all the time from when he turned 4. His good looks (true…even if he blushes) found him in front of the camera anchoring student news reports while also producing commercials. After an internship at CNN, and a degree from Vincennes U, he went to work for Raycom at their stations in Montgomery, AL, Evansville, and the aforementioned L’ville. Dad of three boys, he has a dog named Daisy and is a big fan of Notre Dame football. He’s going to love working with WTVD’s muy-talented producer BRANSON KIMBALL when Adam begins June 23. Well Dunne! Adam.

JEFF PAULUS is making the switch from heading up marketing for the Lima, Ohio stations (WOHL, WLQP and WLIO) and is now producing promos at powerhouse WBNS in Columbus. Excellent and Well Dunne! Jeff.

Job Alert – Director of Marketing WAVE Louisville

WAVE 3 News, the Raycom Media NBC affiliate in Louisville, seeks a strategic, creative and innovative Director of Marketing with image and brand building skills for all screens. Candidate must be a leader, coach, and trainer with a proven track record as a television marketing director. Candidate will work with our news team in creating image and topical promotion and overseeing art and graphics; our digital team in effectively utilizing social media and growing engagement on web and mobile; and our sales team in developing and executing revenue-generating ideas and overseeing commercial production. Candidate must be a strong writer with exceptional interpersonal skills who will be responsible for marketing strategies and brand management, growing audience share on all screens, and handling public relations activities and projects. Candidate will be an effective communicator who will foster a vibrant and positive work environment. Candidate must develop and execute effective on-air and on-line research-based strategic marketing plans, meet deadlines, and have strong attention to detail/good follow-through. Candidate will be responsible for the overall station on-air look, press relations, and community outreach. Candidate must have a solid grasp of budgeting for all aspects of the marketing and creative services team and should be able to edit on computer assisted non-linear editing systems. Candidate will work closely with the General Manager and all station managers. 

Minimum Education: Bachelor’s Level Degree. Minimum Experience: 5-7 years of experience of television marketing management. To apply, send resume and links to your work to; https://careers-raycommedia.icims.com . No phone calls please. EOE-M/F/D/V

Some of you might have noticed that the new Well Dunne! Talent and blog website made a premature debut over the weekend. As many of you know, it is not a good idea to allow me to push buttons. Anyway, a new site is about to come around just in time for PROMAX NYC. Speaking of, look for Well Dunne’s HARRY LEGG and PR mogul RAY ECKE as well as the one and only BONNIE BARCLAY who will all be on-hand and contributing to this posting. Smile for pictures and think ‘voice’. Today’s Think is for Ms. Bonnie.


Think About This: “ I had always imagined paradise as a kind of library. ”— Jorge Luis Borges 


Copyright 2014 © Kate Bacon / Well Dunne! Talent



July 1, 2011

Jul 1, 2011 by     Comments Off on July 1, 2011    Posted under: Uncategorized


RAY ECKE wraps up the PROMAXbda get-together and we want to thank him profusely for such a great job! Well Dunne! Ray. 

Last day of PromaxBDA (sniff, sniff). Kudos to JONATHAN BLOCK-VERK and the rest of the PromaxBDA team for putting on a tremendously informative, well organized and downright fun show (the candy bar during the awards show intermission was definitely a nice touch).
The day began with a brilliant chat with between veteran designer KYLE COOPER  interviewed by the always jovial BRETT ASHY.  Following that was the PromaxBDA Lifetime Achievement award presentation to SPIKE LEE, who was interviewed by the always-thoughtful CHARLIE ROSE. Some of things we learned:

  • According to Lee, “Do the Right Thing” is one of the great New York films of all time.
  • Lee tried to do bio pics on Jackie Robinson and James Brown and a story about the friendship between boxers Joe Louis and Max Schemelling. All of which never got made because of lack of financing.
  • He couldn’t get an “Inside Man” sequel made despite the fact that Denzil Washington and Jodie Foster were on board and the first one grossed $400 million worldwide.
  • Charlie Rose carries 2 cell phones – both of which rang during the interview.
  • It’s going to be tough for President Obama to get reelected because of unemployment situation.
  • Out of the blue he got a call from Portland ad agency Widen & Kennedy, who had seen  “She’s Gotta Have It,” and asked him to direct and star in the popular Nike Air Jordan campaign of the 1990s, which began his career in advertising and marketing.

The week culminated with the PromaxBDA Promotion, Marketing and Design Awards – this time combining the promotion/marketing awards and design awards together. Hosted by actor/comic JAY MOHR,  who was absolutely hilarious, kept the show moving well.
Some of the overall winners from the North American promotion and marketing awards include HBO, Showtime, FX Network and CTV Creative Agency and NBC Universal. For the design Awards for North America, some of the overall winners include FX Network, Showtime Networks, Inc, Turner and Fox Broadcasting Company.

A complete list of all the 2011 PromaxBDA Marketing, Promotion and Design Awards winners
Finally, I had a chance to chat with a few attendees and ask for their general thoughts on the show. Check back here later for those thoughts.

Think About This: “When we are unable to find tranquility within ourselves, it is useless to seek it elsewhere.” ~ Francois de La Rochefoucauld


June 30, 2011 .2

Jun 30, 2011 by     Comments Off on June 30, 2011 .2    Posted under: Uncategorized


Well Dunne!’s crackerjack stringer RAY ECKE is hard at work at PROMAX, writing up yesterday’s events as he attends today’s sessions. In the meantime, check out the frivolity on the faces of some Maxers on their way to the Intrepid party.  Here’s his WEDNESDAY REPORT

Wednesday report from PR and writer RAY ECKE

…Another amazing day at PromaxBDA here in sunny NYC…
The day began with some great writing insights from the great writer Elmore Leonard and a conversation with CNN’s Anderson Cooper who was interviewed by CBS Early Show co-host Erica Hill. Cooper revealed details about his forthcoming syndicated talk show. “This is not a news program, we think this year we will be the only show on the air that covers a broad spectrum of topics,” Cooper said. “From a big celebrity interview one day, to a hot-button social issue the next day, and the following day an interview with a real person who has a real-life challenge we can all learn from. And pop culture stuff, I am as big a student of pop culture as anyone out there.”
LEE HUNT (KB insert-Lee is one of  the smartest and most visionary…he’s amazing) is always informative “Best Practices” drew huge crowds as he unveiled his latest research into effective promo placement, cross channel promotion and the value of social network sharing apps to network promotion. Lee’s entire presentation is available on his website — http://leehunt.com/
Motionographer’s Justin Cone presented his always-popular State of Design, which focused on best creative design and motion graphics of the year. All of the work shown can be seen at www.motionographer.com/sod2011.
The day ended with the Marketing Genius panel in which 4 promo projects were presented to a panel of experts that included JOHN MILLER,  MO of NBC Universal; Susan Credle, CCO, Leo Burnett; and “30 Rock” co-star Judah Friedlander. The winner was design house Roger’s work on the Scream awards, with STEPHEN ARNOLD  Music’s work on the WGNO’s God Bless Louisiana’s promo campaign coming in a close second.
Looking forward to today’s session with Spike Lee interviewed by Charlie Rose and of course the big Awards extravaganza hosted by my old college buddy Jay Mohr.
Merci Ray!

Job Alert: Manager of Consumer Marketing at Comcast Entertainment in LA – includes on-air, off-air, online, paid media and viral/social media marketing.

Forbes has some unhappy stats to share about the impact of technology and a bad economy on our business: “Broadcast news analysts and advertising and promotions managers experienced five-year declines of 16% and 33% respectively. The adjustment follows a wide-spread media transition to online content and shrinking advertising revenue and budgets”

Think About This: “Sometimes you’ve got to let everything go – purge yourself. If you are unhappy with anything…whatever it is bringing you down, get rid of it. Because you’ll find that when you’re free, your true creativity, your true self comes out.” ~ Tina Turner


June 29, 2011

Jun 29, 2011 by     Comments Off on June 29, 2011    Posted under: Uncategorized


BOB ENGLISH is the newest member of Definition 6, that cool agency that does unified marketing…you know, the one where FRANK RADICE is. Bob is going to run the motion design group, which is the perfect thing for a pro who has 30 years of design and creative under his belt with such companies as NBC, NatGeo, Discovery, CBS, PBS, Food…well, you get the idea. Or you can click to see his work at Bobenglish.tv


Hi Well Dunne readers, I’m your intrepid guest blogger RAY ECKE coming to you live from the 2011 PromaxBDA Conference at the New York Hilton in midtown Manhattan. Over the next three days I plan to fill you in on the comings and goings, the sessions, the parties, the networking chit-chat of this must-attend show for network promotion and branding industry.

As expected, the larger-than-expected crowd was bustling with energy, with hip attendees sporting their latest iPhones and iPads (Does anyone here use a PC?).

Things got off to heady start with the Media Leaders Summit moderated by ad executive/TV host DONNY DEUTSCH who interviewed heavyweights ED CARROLL, COO, Rainbow Entertainment Services; BOB DEBITETTO, President & GM of A&E and BIO Channel; CHRIS MCCUMBER, Co-President USA Network; MICHAEL SMITH, GM of Cooking Channel, and MATT STRAUSS, SVP & GM of Comcast Interactive Media. 

The session focused on each network challenges in building an identifiable brand in today’s crowded-multi-screen media landscape. The key all agreed was about developing content people want to see and build on it, such as USA Network has with “Monk” and “ Burn Notice” and AMC with “Mad Med” and “Breaking Bad.”

Following an inspired talk with artist SPENCER TUNICK; attendees packed inside the Grand Ballroom for the keynote with former Vice President and Current TV Chairman & Co-Founder AL GORE. His message was simple America’s creativity is a powerful force around the world. “Creativity is in America’s DNA.”

Tonight’s parties include the design studio Loyalkaspar, who recently did the rebrand for Current TV and are celebrating their 8th year in business, plus the official Promax BDA soiree at the Intrepid Air & Sea Museum.

It’s time for beer and battle stations.

Photos and more fun tomorrow!

Think About This: “Celebrate what you want to see more of.”  ~ Tom Peters



June 22, 2011

Jun 21, 2011 by     Comments Off on June 22, 2011    Posted under: Uncategorized


When CSD JIM HART at ABC15 in Phoenix called with the news that his Topical Producer GREG HARMON was leaving, there was sadness in his voice. But also Jim knew it was the right time for the creative bird to fly the nest and couldn’t be happier with the news. Greg is finishing up in the Valley of the Sun today so he can start next Monday with CSD MATT LAWS (who is Matt Laws IV…very cool) at KIRO in Seattle. Yes, the Arizona native and his wife are moving to the Pacific Northwest and are looking forward to getting tired of the rain. It will be a new experience. Greg and Mrs. Greg have family up in the NW, so he’s actually catching up with them. He calls Tucson his  hometown. Happy and safe travels, Greg. And when you have a moment between writing and producing spots  in the Emerald City (Seattle’s nickname…Google says so), go check out the original Starbucks and tell us what you think. Well Dunne! Greg.

Jim is looking for a kick-it producer, so consider this a job alert!

All you NYC  PROMAXERS be on the lookout for RAY ECKE, the coolest writer and PR man around. He’s Well Dunne!’s stringer for the conference and will be sharing his insights, sightings and pix with us. Sure you’ll find Ray to be Well Dunne!

Lovin’ Boston’s WCVB’s new local programming, and it is NOT news. Shout out to RUSS NELLIGAN just for the fun of it. 

Think About This: "My greatest happiness consists precisely in doing nothing whatever that is calculated to obtain happiness." ~ Chuang Tzu