Jun 14, 2018 by KateComments Off on June 15, 2018 Posted under: Featured
The one and only RAY ECKE, who is a PR man deluxe and writes so well, he writes for us. This is his take on the first two days of PROMAX NYC. You know, Big Kids PROAX. So thrilled he was able to catch up with CHRIS SLOAN and MIKE BENSON.
PromaxBDA 2018: New York – Reporter’s Notebook
By Ray Ecke, Well Dunne Talent correspondent
“Man that is a long line,” said one PromaxBDA attendee as the escalator delivered him to the 2nd floor of the New York Hilton and greeted him with a registration line that snaked seemingly the length of an entire city block.
Yes, lines suck, but the sessions and all around good vibes present here would made it all worth the wait.
Scott Rogowsky, the comic and host and creator of the groundbreaking mobile app game show HQ Trivia, began day one with a quick game of trivia and joked about how the Grand Ballroom here also the site of the Trump campaign’s victory party in 2016 and that we had to work hard to exercise those demons.
From there he introduced Dawn Ostroff, President of Conde Nast Entertainment for an in-depth talk about the state of the TV in the age OTTs like Netflix, YouTube, Hulu growing in dominance. She noted that while content is “queen” that good content not only makes an impact but also is memorable as evidenced by Architectural Digest Open House video series featuring DJ/Producer Zedd that not only got 14 million views but informal market research (she asked her kids) they not saw it but registered the magazine brand behind it.
From there, Ad Age Magazine’s media reporter Jeanine Poggi interviewed Angela Courtin, Global Head of Marketing, YouTube & Originals, followed by Mike Benson, Head of Marketing, Amazon Studios.
Benson, a former marketing executive for ABC, noted how interesting it was for him to be in the audience for the recent Upfronts as a media buyer rather than on stage presenting. “Linear TV still works,” Benson said noting that Amazon bought a Super Bowl ad for the first time to promote the upcoming series Jack Ryan, “but we need to figure out how to better use it.”
The highlight of the day was the conversation with actress Laura Dern and Me Too movement founder Tarana Burke, moderated by ABC’s 20/20 co-anchor Amy Robach.
“We slowly shift culture by shifting our narrative,” said Me Too founder Tarana Burke. “Entertainment industry folks are at the forefront of that.”
“It’s a much larger issue that we all need to consider for the next generation,” Dern added.
Second day of PromaxBDA is always my favorite: everyone is settled in and acclimating to the pace, which for sessions at Promax this year has taken on more of a TED-like vibe with 3 mini sessions totaling 90 minutes wrapped under a unifying theme. Plus, Wednesday is always party night for attendees, with shindigs hosted by numerous Promax mainstays such as Stephen Arnold Music, Videohelper and IKA Collective.
One of the more effecting sessions was “Be The Change: Using Your Platform For Social Good” that featured Chris Sloan, Owner/President of 2C Creative; Lara Richardson, Group EVP, Discovery and Science Channel; and Kim Rosenbaum, EVP, Marketing and Chief Creative Officer, Nickelodeon Group.
Sloan, who is also Co-founder of Caleb & Calder Sloan’s Awesome Foundation, the non-profit he founded to honor his late son whose fundraisers and community outreach efforts have benefitted Lehrman Community Day School, Miami Children’s Museum, Centro Mater Child Care Services, #HashtagLunchBag, Operation Puerto Rico Care-Lift, Operation Puerto Rico Gift-Lift and others. Sloan highlighted the work the organization did bringing meals to Puerto Rico’s hurricane victim.
He’s also supporting Operation Backpack, which under the guidance of Rachel Weinstein, VP, Communications & External Relations, was enlisting help from PromaxBDA attendees to fill backpacks with school supplies for thousands of New York City’s homeless children. Weinstein told me she was deeply affected when she noticed many New York City school kids were heading to school without a backpack because they couldn’t afford one, or the school supplies to go inside it. She vowed then to make a difference, and she certainly has. For more information go to www.OperationBackpackNYC.org.
Of course one of the must-see’s was Lee Hunt’s Best Practice’s 2018, which focused media consolidation and the continued trend toward network’s creating their OTT apps and how their promo breaks directed viewers toward these emerging viewing platforms. His complete findings are available at http://leehunt.com/articles/LeeHunt_BestPractices2018_video.pdf.
As for the parties, Stephen Arnold Music’s rooftop soiree was a lot of fun with the music company of course giving away one of its prized guitars. Hanging out was Grammy-winning engineer Juan Cristobal Losada, whose credits include Santana, Jon Secada and Shakira among many others.
The picture is Noelle Alains, Tinsley Bone and Chad Cook of Stephen Arnold Music with lucky winner of their psychedelic guitar.
Think About This: “Great things are not accomplished by those who yield to trends and fads and popular opinion.” ~ Jack Kerouac
Sep 12, 2017 by KateComments Off on September 13, 2017 Posted under: Featured
Anybody remember blow up toys that were punching bags? They looked like a clown, right down to the punchable red rubber nose and when you punched them, they’d rock back and then go forward at an unbelievably fast rate, usually hitting you in the face. Did I mention they were kid size? It seems that life has been that blow up clown in recent weeks. One thing after the other…pow, pow, pow. So if you haven’t yet been written up, take some deep breaths. You will be. Unless the clown bops us in the face again.
Tomorrow more about how Florida is doing…How Houston is doing…and we catch up with a lot that’s been simmering.
The good folks at Stephen Arnold Music wanted me to pass along the fact the WJLA campaign using their Waking Up My Day music (shout out to Promo Manager BONNIE WOOD) is not part of their brand new campaign called Ready. Just know all their music is Well Dunne! (and more).
Think About This:“How Not to Respond to a Flood” by Rabbi Bradley Shavit Artson Don’t respond with theology.
God isn’t angry, and God doesn’t want devastation.
Your sin didn’t cause the flood
that swept away your home, your town.
God doesn’t punish Houston, and
didn’t punish Miami or San Francisco, or New Orleans,
because God isn’t in the storm.
God weeps at our suffering. God loves.
Don’t respond with politics.
Hate government assistance later;
dismantle welfare tomorrow.
This is a time for us all to unite
to offer assistance,
to protect the weak and endangered.
Remember to feed the hungry
and clothe the naked.
The Bible and the government both agree on that.
Don’t respond with gree Raise prices later,
on something else.
Not on housing or food, or medicine.
Not when people are soaked, tired, and terrified.
Do you rob the poor to line your pockets?
God cherishes the poor and the needy.
Don’t close your doors.
The point of your great big building is the people it can shelter.
You can always redo the floors
or get another carpet.
The time to shelter the homeless is now.
God wants to send an Ark.
Be that Ark.
As you treat the least of them …
Respond with compassion,
Respond with deeds of kindness,
Respond with open hands,
Respond with love,
Sep 11, 2017 by KateComments Off on September 12, 2017 Posted under: Featured
As was the case with the amazing TV people in Houston, the Florida TV pros stepped up and did epic work covering Irma. They still are. The internet allows us to see their news on-air, which is a modern miracle imo. The Florida, Georgia, South Carolina markets all shone. So many stories…so many deserving our attention and applause. So let’s start and keep adding to the honor role. And interest role, since we’re starting with blatant WDT promotion.
Well Dunne! Talent’s DARYN JOHNSON is a TV director for Fox’s WTVT in Tampa and was making it all happen on the air while sleeping in an office at the station on West Kennedy. Well Dunne! Talent’s SEAN CALDWELL headed to Atlanta and Irma followed him up I-75. An Atlanta resident already, RICH VANSLYKE read copy for Florida markets while preparing to have the hurricane mess with his town. Big-voiced MITCH PHILLIPS kept his sense of humor from the Fort Lauderdale area. All are safe.
In Jacksonville, WJXT’s Meteorologist JOHN GAUGHAN (pronounced Gone) did an A+ job on Irma in the Jax market. Promo that man with “GAUGHAN WITH THE WIND”. (Sorry SHERRY CARPENTER…had to use that.)
Creative “architect” STAN MELTON heads up DC’s ABC affil WJLA…and he recently teamed up with STEPHEN ARNOLD and his music, using the SAM cut “Waking Up My Day” for the station’s American Idol Front of the Line contest. The cut is part of the new “Ready” promo package. Well Dunne! Stan Stephen and CHAD COOK, VP of Creative for SAM.
Think About This:“What if I told you that 10 years from now, your life would be exactly the same? I doubt you’d be happy. So, why are you so afraid of change?”~Karen Salmansohn
Jun 21, 2017 by KateComments Off on June 22, 2017 Posted under: Featured
Hope you’re reading this over your morning cup of (iced) coffee. That way, you can make sure to be at T-H-E session in Vegas. It’s happening at 4 in the afternoon over at Grand Ballroom F at the Mirage. It’s Battle of the Promo Superstars, hosted (moderated, emceed…) by the one and only DAVE BAUMANN. Dave is a man of taste and style who’s Marketing and Creative Director for Stephen Arnold Music. Stephen, btw, has the best hair in the business. Back to Dave, who’s wrangled five incredible CSD’s who’ll go head-to-head with the same story to see who rocks the ‘best’ promo. Competing are LARRY WATZMAN of WBNS/Columbus Ohio, JAMIE HOLMES of KPTV/Portland O, SCOTT ALTUS of KOMO/Seattle, ROBYN KEENEY of KOVR/Sacramento and KELLEN DARGLE of WKYT in Lexington. Robyn is a grad of our Topical Boot Camp, so the Vegas odds are on her (shameless self promotion) as the spot that ya’ll remember best. Right SYDNEY? Bet they’re allgoing to inspire. As the old radio drag race spots used to say, Be There!
Job Alert – Manager News and Digital Promotion WNBC NYC
Observations from SYDNEY RUBIN from PROMAX/Vegas: Well Dunne! to the Sony Distribution folks – talkin’ to you RACHEL MIZUNO– on The Goldbergs presentation: an 80’s classroom. Very clever and on theme with the show. They didn’t just phone it in. They topped it off with a clear plastic zip “pencil bag” from that era filled with the erasers of the time and Pop Rocks.
What’s with the tabloid-type shows? A trend? Did anybody think to have temp tattoos for the tabs as a promo? Washable…
Think About This:“We make a living by what we get, we make a life by what we give.”
~ Sir Winston Churchill
Oct 29, 2015 by KateComments Off on October 30, 2015 Posted under: Featured
Telemundo has named a new VP of Marketing for their network. MARIA ISABEL FIGUEORA will take the Miami-based job, coming over from VP of Marketing for Sony Pictures Latin America and Brazil. The University of Michigan grad has also been part of the Yahoo! marketing efforts. A bright and happy Well Dunne! Maria.
Creativity is when someone puts a whole new spin on something that we’ve all seen before. For instance, think about color combinations. Yellow plus Blue equals Green. But the folks at STEPHEN ARNOLD Music have taken this fundamental art fact and turned it into a stunning clear vinyl LP, full of their music, and it’s a sight to see. Named ‘What’s Printed Here’, it’s a limited production item, but you should check it out as best you can. Kudos to Dallas’ Rucker & Co for their artistic contribution.
Oops…ERIK CANDIANI isn’t starting in Oakland at KTVU on November 12. Turns out his first date in the office there will be November 30. Everybody stand down and enjoy November and Thanksgiving.
Think About This: "When you find yourself in a position to help someone, be happy and feel blessed because God is answering that person’s prayer through you. Remember, our purpose on earth is not to get lost in the dark but to be a light to others so that they might find their way through us.” ~ Alberto Casing
Sep 23, 2015 by KateComments Off on September 24, 2015 Posted under: Featured
What happens when two class acts and all-round great guys combine their efforts? You get the combo of DAVE BAUMANN and STEPHEN ARNOLD, that’s what happens! Mr. Dave is the new Marketing and Creative Director for Stephen Arnold Music. Brilliant. Dave’s had music in his soul and this seems like the dream job one often conjures. His background in marketing is as impressive as his smile – CSD at WXYZ in Detroit, Marketing Director of KSTP in his home state of Minneapolis, Marketing Director of KIRO out Seattle way and Senior Graphic Designer at Twin Cities Public TV. All long runs with award-winning output and results. One of the best parts of the new adventure is he won’t be relocating from Detroit. He and his better half love it there. Stephen Arnold is the head man for the music company that bears his name and the music you hear on many, many stations around the world. Would mentioning the network jobs be too over the top? Let’s hear it for Dave. One. Two. Three. Well Dunne! Dave.
JIM MCNULTY, who does fab promo work for his own shop out of DC (you should keep him in mind what with November fast approaching!) was blesse by the Pope yesterday. Beyond terrific. God bless.
Job Alert – On-Air Promotions Manager KERA Dallas
Job Alert – Nightside Topical WBIR Knoxville
Think About This: "We are all broken, that’s how the light gets in.” ~ Ernest Hemingway
Jun 24, 2015 by KateComments Off on June 25, 2015 Posted under: Featured
One of the best things local television can do is be part of their community; spotlighting outreach programs to help when needed, highlighting outstanding actions and people via recognition, trying to make sense when tragedy strikes as well as bringing comfort. Down in Charleston, after the murders that made the world shake its head in dismay, Raycom’s WCSC stepped up and produced a series of image spots reinforcing the city’s strength in never allowing a tragedy to define the good people of The Palmetto City. CSD DANI DUDEK wrangled her producers, KRISTIN LEE, SAMANTHA HIGGINS and MAC FAIL along with her Graphics talents DEMONTRE PARISH and STEVE RADFORD. The CBS affiliate used on-air and social media, focusing on the strengths of Charleston’s people coming together. Click here to see them and check out social’s hashtag #standwithcharleston. Well Dunne! everybody. Thanks Dani.
PROMAXers…have you checked out that guitar at Stephen Arnold Music’s suite? Really? Well do it! Signed by Les Paul, it can be yours if you sign up. Winner will be chosen Thursday (today if you’re reading this via your email) so don’t miss out. And check out the Guitar Legends while you’re there. Give Stephen a Hi Ya’ll for me while you’re at it.
Take a gander at three fun favorites…MARC MORRISTON of WNCT in Greenville NC, STEVE PATRICK of WHEC in Rochester, and DAN FLAXER of WSAV in Savannah. Having fun.
Adore RUSSELL BRAND? For sure. Then it’s good to know a new documentary about him is on tap, and the good folks at illuminate over in Studio City have contributed to making it top drawer. It’s all in the post, which illuminate Prez TAL FIALA said was a blast. Put Brand: A Second Coming on your To Watch list and put illuminate on your give ‘em a call list as well. Well Dunne!
Think About This: “Coming together is the beginning. Keeping together is progress. Working together is success.” ~ Henry Ford
Jun 12, 2014 by KateComments Off on June 13, 2014 Posted under: Featured
Friday the 13th with a full moon. If one were superstitious, this might be a day to pull the covers over one’s head and not even answer the phone. Why not just gaze into the summer night and let the moon spark your imagination. Go make it special.
Who won what at PROMAX’s NYC confab? North American winners – Well Dunne! to FX Networks for Marketing Team of the Year and Stun Creative for Agency of the Year. Global Excellence award winners – Kudos to Canada’s Bell Media Agency for Marketing Team of the Year and to The Corner London for Agency of the Year.
Job Alert – Topical Producer KIRO Seattle
Congrats to Jon Fox, winner of the Tom Petty autographer guitar drawing (thanks to Stephen Arnold Music) held in the picture by BONNIE BARCLAY. Well Dunne!
Think About This: “Nothing will stop you from being creative so effectively as the fear of making a mistake.” ~ John Cleese
CRAIG FLEMING is Tucson bound. Mr. Craig has been tapped to be the new Marketing Director at Raycom’s CBS affiliate KOLD in the desert city that was capital of the Arizona territory. Craig is making the switch from being Promotion Manager at Cox’s ABC affil in Orlando, WFTV. The Midwesterner will love desert living. An Indiana State grad, Craig began as a news editor in Indianapolis and then made the switch to promo at WTWO in Terre Haute, where he did it all, including VO. Next came legendary KDKA in Pittsburgh then a gig at WNYW in The Big Apple. Comcast and WBZ in Boston are on his resume as well. The family will absolutely love Tucson and that’s the plan. A big Well Dunne! to Craig.
Who are the two lucky winners of the STEPHEN ARNOLD MUSIC giveaway from PROMAX? Mystery solved:
• Harp guitar – CARLOS GUTIERREZ, Producer, NBC Universal in LA
• Road Worn Tele guitar – ADELA GONDELLES-SARDINAS, Marketing & Communications Director Discovery Latin America in Miami
Think About This: “Everything is affected by and is part of everything else, changing constantly from one state to another. The rain becomes the river; the river surrenders to the sea and the cycle begins over again. Nothing is ever lost. The melody changes – the dance goes on.” ~ Connie Harrison
Lots of you love living by the sea and those who don’t are always looking for a chance to get closer to the sand. One such lucky lady is trading one seaside locale for another. BARBARA BERESFORD is settling in to Corpus Christi, TX, which sits hard on the Gulf. She’s taken the job of Director of News Brands and Markets at KRIS-TV, the NBC affiliate . Well, actually it’s more than just KRIS. It’s a combo of 7 entities: KRIS, KZTV (CBS affil), KDF, KAJA (Telemundo), CW, KRISTV.COM, and KZTV10.COM. Barbara, a grad of the prestigious Rhode Island School of Design, was at Media General’s WJAR in Providence, hard on the Atlantic. She’s also been Art Director at DC’s WUSA and KVBC in Las Vegas. Well Dunne! Barbara.
Job Alert! – Barbara is looking for a Topical producer.
Speaking of Vegas (one grabs a transition where one can)…SETH SKUZA has been writing and producing for LEE MINARD at KLAS in Vegas. He’s now headed to Dallas Fort Worth where he’ll be wrangling topicals for KTXA, part of CBS’s operation in the Metroplex. Thanks to CSD DAVID HERSHEY for the info.
Well Dunne! to Stephen Arnold Music’s new contribution to CNN Headline News. Specifically the theme for Prime News.
Ever worry you’re not a great A#1 manager? Here’s a quick 7 step article that might help you figure it out.
Think About This: "Science may have found a cure for most evils; but it has found no remedy for the worst of them all – the apathy of human beings." ~ Helen Keller
An exciting new job is in the future for LARRY WATZMAN. He’ll be stepping down from his current role of Creative Services Director at NBC’s KXAS in Dallas/Ft. Worth and stepping into a newly created slot with Stephen Arnold Music. Means he and the fam won’t have to pack any boxes at all. And his new office is going to be so close to his house (a rarity in DFW) that it’s almost like not having a commute at all. His new title is President of Revnew TV focusing on creative and sales marketing for TV stations and networks. He starts June 7. Kudos and Well Dunne! to you Mr. Larry!