It wasn’t planned, but it ended up that way. When EMILY MOWERS left her Marketing Director slot at WVEC in the Hampton Roads area of Virginia for the Marketing Director slot of sister station KPNX in Phoenix, little did she know that her replacement was going to be coming – from Phoenix. Enter MICHEL PELLETIER, who had of late been handling marketing for Scripps syndie show The List, produced at the ABC shop in the Valley of the Sun. One phone call led to a job interview led to Mr. P being offered the job. More to the process, but that’s the short version. He’s flying east the end of the week for a new adventure waterside, since the station needs to make plans about the rising waters of the Indian River. They’re ‘thisclose’. Michel is a proud French Canadian who has worked in TV marketing this side of the border at Meredith in Atlanta and Greenville, SC. He’s also been Director of Distribution Marketing and Affiliate Relations for Warner Bros Entertainment. He’s a great guy, so ya’ll be good to him in Vah-ginny. Well Dunne! Michel!
Job Alert – On-Air Promotion Manager WKMG Orlando
WKMG News 6, the CBS Affiliate in Orlando, FL is looking for a highly motivated, seasoned, creative professional to join our team as Promotion Manager. The qualified candidate is creative, strategic, innovative and able to create strong messages on all platforms that capture audiences and move them to act. The candidate will work closely with the Creative Services Director to develop and execute marketing strategies for the station and lead a team of producers in creating quality promos that further the brand and drive ratings. The manager will also conceptualize, write and edit high-end campaigns for news, promotion and community service projects.
RESPONSIBILITIES
* Work closely with Creative Services Director
*Conceptualize, write, direct talent, edit and produce targeted campaigns that address WKMG’s promotional needs.
* Identify and implement promotional strategies to increase ratings, awareness and revenue on all platforms.
*Supervise and assist producers in shooting and editing brand and topical promotion to increase shooting/lighting
techniques, editing skills, after effects skills and production values. * Create schedules for creative team and assist in producer reviews.
*Interpret research and data into actionable marketing tactics.
*Ability to work flexible hours including nights, weekends and holidays
*Reports to Creative Services/Marketing Director
QUALIFICATIONS
*A minimum of five years in advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management or marketing/digital/advertising agency.
*Creative chops to cut through the clutter, grab viewer’s attention and motivate tune-in through compelling copy and clear vision.
*Must have experience in producing top rate projects from conception through completion.
*Excellent oral and written communication skills
*Must be a highly organized, detail oriented problem solver with the ability to find solutions in rapidly changing environments.
*Self-motivated w/ ability to work in fast paced environment with daily deadlines and changing priorities.
*Highly experienced in directing talent, camera and lighting crews.
*Strong cinema and/or ENG camera skills with attention to technical detail.
*Strong non-linear editing, photo shop and after effects skills.
*Ability to elevate the quality and direction of a producer’s work.
* Possess and maintains a valid driver’s license with a driving record acceptable to the Company
*Must be able to submit a reel with work exhibiting these skills.
SPECIFIC KNOWLEDGE, SKILLS AND ABILITIES:
Adobe CC (Premiere Pro, After Effects, Photoshop, Illustrator) are essential.
Think About This: “There are days when you don’t want to be here anymore. Stay. You just STAY. You friggin’ stay because somewhere out there, somebody needs your voice, I promise. I swear to God, your laughter is someone’ saving grace. Hold on tight, baby. The sun is coming for you.” ~ Erin Van Vuren